Brand profile

R2W

Seoul womenswear label making refined, muted everyday essentials in knitwear and soft tailoring, stocked internationally through SSENSE.

SeoulOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price

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A woman wearing a long black R2W shearling coat with black trousers

What to know about R2W

R2W is a Seoul-based womenswear label built around refined everyday essentials, guided by what the brand describes as a fashion collector's eye for material and colour. Collections centre on knitwear, soft tailoring, outerwear and easy dresses in muted palettes, with relaxed silhouettes made for daily wear rather than statement dressing. The label frames its clothing as a lifestyle proposition: thoughtful, graceful and comfort-led. It distributes internationally through SSENSE, which currently carries roughly 47 apparel pieces including the SS26 collection. Founding year, designer and ownership details are not publicly documented; no ownership changes are reported.

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$$$Minimal tailoringTokyo, Japan

Tokyo minimalism in unusual muted fabrics

What changes: Genderless and more conceptual

Brand facts

Founded
unknown
Origin
Seoul, South Korea
Price
$$$
Typical prices
Jackets $891–$1785 · Knitwear $420–$639
Focus
Womenswear
Styles
Minimalist / Contemporary, Quiet luxury

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