Brand profile

R2W

Seoul womenswear label making refined, muted everyday essentials in knitwear and soft tailoring, stocked internationally through SSENSE.

SeoulOrigin
Minimalist / ContemporaryStyle
$$$Price

Similar to Auralee, Viktoria & Woods, Vince

A woman wearing a long black R2W shearling coat with black trousers

What to know about R2W

Womenswear, not menswear

R2W is a Seoul-based womenswear label; the range is knitwear, soft tailoring, outerwear and easy dresses rather than anything cut for men.

Muted colour, relaxed cuts

Collections stay in subdued palettes with loose silhouettes designed for daily wear, so the appeal is material and colour rather than strong shapes.

Anonymous label, SSENSE-fed reach

Founding year, designer and ownership are undocumented; most international access runs through SSENSE, which carries roughly 47 pieces including SS26.

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Brand facts

R2W is a Seoul-based womenswear label built around refined everyday essentials, guided by what the brand describes as a fashion collector's eye for material and colour. Collections centre on knitwear, soft tailoring, outerwear and easy dresses in muted palettes, with relaxed silhouettes made for daily wear rather than statement dressing. The label frames its clothing as a lifestyle proposition: thoughtful, graceful and comfort-led. It distributes internationally through SSENSE, which currently carries roughly 47 apparel pieces including the SS26 collection. Founding year, designer and ownership details are not publicly documented; no ownership changes are reported.

Founded
unknown
Origin
Seoul, South Korea
Price
$$$
Facts checked
August 2026
Styles
Minimalist / Contemporary, Quiet luxury

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