85% matchSaturdays NYC
Minimal surf-shop refinement, same coastal-casual register
What changes: Full apparel wardrobe rather than eyewear specialism
Brand profile
RAEN
California eyewear brand making handcrafted acetate and metal sunglasses and optical frames with a mid-century modern-classic look.
OceansideOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like RAEN like Saturdays NYC, General Admission, Former →
What to know about RAEN
Zeiss lenses at $150–235
Frames are handcrafted acetate, metal or titanium and fitted with Carl Zeiss lenses, a spec usually found well above RAEN's mid-tier price range.
Mid-century shapes, surf-skate origins
The house look is what RAEN calls Modern Classic: restrained mid-century frame silhouettes filtered through Southern California surf and skate culture.
Optical is a real category
Beyond polarized sunglasses, RAEN makes prescription eyeglasses, including a titanium optical collection added in 2020.
If you like RAEN
85% match
78% matchGeneral Admission
LA surf-and-skate lifestyle goods with a vintage lean
What changes: Grittier graphic and print-driven, less mid-century polish
74% matchFormer
Surfer-run label with understated, non-logo apparel
What changes: Performance surf focus over refined design objects
71% matchNoah NYC
Surf-and-skate roots filtered through classic menswear
What changes: East Coast prep tailoring and higher price point
Brand facts
RAEN is a Southern California eyewear label founded in 2008 in Encinitas by brothers Justin and Jeremy Heit with Jordan Percy and Micah Dunham, out of creative studio Libre Design. Now headquartered in Oceanside, it makes handcrafted acetate and metal sunglasses and optical frames fitted with Carl Zeiss lenses, built around a mid-century-influenced "Modern Classic" aesthetic shaped by coastal surf and skate culture. The line spans polarized sunglasses and prescription eyeglasses, including a titanium optical collection introduced in 2020. Frames typically retail between roughly $150 and $235, sold direct and through specialty menswear retailers.
- Founded
- 2008
- Origin
- Oceanside, United States
- Price
- $$
- Typical prices
- Eyewear $200–$205 · Sneakers $170–$205
- Focus
- Menswear
- Styles
- Minimalist / Contemporary, Skatewear