Brand profile

RAGEBLUE

Japanese men's casual brand run by Adastria, selling low-priced military- and workwear-inflected daily basics aimed at shoppers in their late teens and twenties.

TokyoOrigin

MenswearFocus

StreetwearStyle

$Price

Shop RAGEBLUE ↗

4 brands like RAGEBLUE like Gu, Cotton On, H&M →

What to know about RAGEBLUE

Mall-tier basics, not a designer label

A low-priced daily-basics line from Adastria, the Tokyo group behind LOWRYS FARM and GLOBAL WORK, sold through Japanese mall stores and the .st online shop.

Built for men 18 to 25

The range targets young men with hoodies, graphic tees, denim, knitwear and easy-care set-up jackets and trousers rather than a full wardrobe.

Military and workwear shapes, anime tees

Silhouettes borrow from military and workwear and mix American casual with European trad, alongside licensed anime tie-ins such as Jujutsu Kaisen prints.

Known forHoodies & sweatshirtsT-shirts & graphic tees

StyleStreetwear Minimalist / Contemporary Athleisure / Sportswear

If you like RAGEBLUE

84% match

Gu

$Cheap basicsTokyo, Japan

Same Tokyo mall-floor price point, trend-led basics

What changes: Broader unisex range, no military/workwear styling or anime tie-ins

Shop Gu

70% match

Cotton On

$Graphic teesGeelong, Australia

Graphic tees and casual staples at chain-store prices

What changes: Australian surf-leaning, less military/trad detailing

Shop Cotton On 12 brands like Cotton On →

68% match

H&M

$Everyday valueStockholm, Sweden

Global fast-fashion take on the same wardrobe staples

What changes: Far wider womenswear/home range, more fashion-forward than workwear

Shop H&M 12 brands like H&M →

66% match

MKI MIYUKI ZOKU

$$Japanese IvyLeeds, United Kingdom

Japanese Ivy and workwear cues, elevated construction

What changes: Much higher price, small-batch UK label rather than mall chain

Shop MKI MIYUKI ZOKU

Brand facts

RAGEBLUE is a men's casual label operated by Adastria Co., Ltd., the Tokyo group behind LOWRYS FARM and GLOBAL WORK. It opened its first store in 2003 and targets men roughly 18-25 with daily basics built on military and workwear silhouettes, mixing American casual with European trad references: blousons, easy-care set-up jackets and trousers, knitwear, graphic tees and denim. Prices stay low, and the brand runs anime tie-ins such as Jujutsu Kaisen tees. It sells through Japanese mall stores and Adastria's .st online shop.

Founded: 2003
Origin: Tokyo, Japan
Made in: China, Myanmar
Price: $
Focus: Menswear
Facts checked: September 2026
Styles: Streetwear, Minimalist / Contemporary, Athleisure / Sportswear

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