Brand profile

MKI MIYUKI ZOKU

Leeds-based contemporary menswear label pairing minimalist basics with Japanese-Ivy references at accessible price points.

LeedsOrigin
Minimalist / ContemporaryStyle
$$Price

Similar to Norse Projects, Adsum, Reigning Champ

A man wearing a blue striped MKI Miyuki Zoku oversized shirt and matching shorts

What to know about MKI MIYUKI ZOKU

Retail came first, label second

Vik Tailor opened a multi-brand store in Leeds' Grade II-listed Corn Exchange in 2010 and launched the in-house line within two seasons; it is still independently owned.

The name is a 1964 reference

Miyuki-Zoku were Tokyo youths who reworked American Ivy style in Ginza, and that idea shapes the label's logo tees, heavy sweats and varsity jackets.

Priced below its shelf-mates

Sold at END. and SEVENSTORE alongside pricier streetwear, but the range of sweats and utility outerwear is deliberately kept at modest prices.

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Brand facts

MKI MIYUKI ZOKU is a British contemporary menswear label founded in 2010 by Vik Tailor, who opened a multi-brand concept store in Leeds' Grade II-listed Corn Exchange before launching an in-house line within two seasons. The brand takes its name from the Miyuki-Zoku, a 1964 Ginza youth tribe that reworked American Ivy style, and translates that reference into pared-back logo tees, heavyweight sweats, varsity jackets and utility outerwear at deliberately modest prices. It remains independently owned, selling through its Leeds flagship, mkistore.co.uk and stockists including END. and SEVENSTORE.

Founded
2010
Origin
Leeds, United Kingdom
Price
$$
Facts checked
August 2026
Styles
Minimalist / Contemporary, Streetwear

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