83% matchNorse Projects
Same clean logo tees and utility outerwear, Nordic edge
What changes: Higher price, more technical fabric development
Brand profile
Leeds-based contemporary menswear label pairing minimalist basics with Japanese-Ivy references at accessible price points.
4 brands like MKI MIYUKI ZOKU like Norse Projects, Adsum, Reigning Champ →

MKI MIYUKI ZOKU is a British contemporary menswear label founded in 2010 by Vik Tailor, who opened a multi-brand concept store in Leeds' Grade II-listed Corn Exchange before launching an in-house line within two seasons. The brand takes its name from the Miyuki-Zoku, a 1964 Ginza youth tribe that reworked American Ivy style, and translates that reference into pared-back logo tees, heavyweight sweats, varsity jackets and utility outerwear at deliberately modest prices. It remains independently owned, selling through its Leeds flagship, mkistore.co.uk and stockists including END. and SEVENSTORE.
83% matchSame clean logo tees and utility outerwear, Nordic edge
What changes: Higher price, more technical fabric development
76% matchNortheast workwear-sportswear mix on the same basics core
What changes: More technical outerwear, smaller US distribution
74% matchHeavyweight terry sweats and jersey tees, logo-light
What changes: Pure gym-wear focus, no outerwear or varsity pieces
70% matchFranco-Japanese logo staples with Ivy-preppy leanings
What changes: Pricier, more fashion-boutique than skate-adjacent