80% matchGramicci
Climbing-rooted cargos and shorts made for trail-to-city
What changes: Narrower focus on pants, less technical outerwear
Brand profile
Reese Cooper's accessible outdoor diffusion line, launched with Pacsun in 2024, making technical shells, fleeces and cargos in Los Angeles.
4 brands like RCOS (RC Outdoor Supply) like Gramicci, Carhartt WIP, Battenwear →

RCOS, or RC Outdoor Supply, is the accessible outdoor line from Los Angeles designer Reese Cooper, launched in August 2024 in partnership with retailer Pacsun. Cooper began developing outdoor product in late 2021 alongside his namesake runway collections. The label translates his workwear-meets-streetwear vocabulary into technical jackets, oversized cargos, fleeces and lightweight shells built around California trail and city wear. Distribution runs through Pacsun stores, the brand's own site and select global retailers including SSENSE, at broader size and price ranges than the mainline.
80% matchClimbing-rooted cargos and shorts made for trail-to-city
What changes: Narrower focus on pants, less technical outerwear
76% matchWorkwear canvas rebuilt for streetwear proportions
What changes: Detroit workwear heritage rather than technical outdoor
74% matchMid-century surf-and-mountain gear in light nylon shells
What changes: Smaller Japanese-made runs at higher prices
72% matchMass-market fleece and shell staples with logo pull
What changes: Corporate scale, performance-first rather than designer-led