A man wearing a Represent beige knit sweater with a matching beanie and pants

Represent

$$$
StyleStreetwearMinimalist / ContemporaryPunk / Grunge / Goth
Known forHoodies & sweatshirtsT-shirts & graphic tees
Origin · Manchester, United KingdomMade in · United KingdomFounded · 2011

Represent is a British label founded in 2011 by brothers George and Mike Heaton, who began screen-printing graphic tees in Greater Manchester while George studied at the University of Salford. It remains founder-owned and now spans mainline menswear and womenswear plus the 247 performance line, built around washed and printed jersey, distressed leather and denim, cargo trousers and rock-inflected West Coast graphics. Revenue reached roughly £80m in 2023 and about $100m in 2024. Stores operate in Los Angeles, Manchester and London, with stockists including Selfridges, Harrods and Harvey Nichols; recent collaborations include Puma and Belstaff.

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How Represent fits
CategoryRunsShapeLengthSize adviceConfidence
Hoodies & sweatshirtsruns largevery oversized, roomy through chest and sleevesregular body with long sleevesSizing down one is the common recommendation unless you want a heavily oversized silhouette.high
Shirts & overshirtsslightly largerelaxed, boxy camp-collar and overshirt cutsregular, some styles cropped enough to wear untuckedTake your usual size for a relaxed drape, or size down if you prefer it closer to the body.medium
Trousers & pantsslightly largerelaxed to wide, often with a roomy thighlong inseams that commonly need hemming on shorter wearersStick to your true waist size and expect a loose leg; check the inseam as they tend to run long.medium
Jeans & denimmixedolder cuts lean slim/skinny while newer baggy and destroyer styles are much widerlong, frequently stacked at the ankleGo true to your waist measurement and choose by cut name rather than assuming, since slim and baggy fits differ sharply.medium
Jacketsruns largeoversized, boxy, built for layeringregular to slightly cropped on bomber stylesSize down one unless you plan to layer heavy knitwear underneath.medium
T-shirts & graphic teesruns largeboxy, oversized with dropped shouldersregular to slightly long bodySize down one for a more standard fit; keep your usual size only if you want a clearly oversized drape.high
Does Represent run big or small?

Represent runs large. Most shoppers take one size down from their usual for a normal fit, and stay true to size only if they want the intended oversized look. Represent is widely described as running large, with heavyweight tees, hoodies and outerwear cut deliberately oversized and boxy, so a large share of buyers report sizing down one.

How does Represent fit?

Represent is widely described as running large, with heavyweight tees, hoodies and outerwear cut deliberately oversized and boxy, so a large share of buyers report sizing down one. Overall shape: boxy and oversized with dropped shoulders on most jersey pieces.

How do Represent hoodies & sweatshirts fit?

Represent hoodies & sweatshirts runs large. Sizing down one is the common recommendation unless you want a heavily oversized silhouette. Shape: very oversized, roomy through chest and sleeves.

How do Represent shirts & overshirts fit?

Represent shirts & overshirts fits slightly large. Take your usual size for a relaxed drape, or size down if you prefer it closer to the body. Shape: relaxed, boxy camp-collar and overshirt cuts.

How do Represent trousers & pants fit?

Represent trousers & pants fits slightly large. Stick to your true waist size and expect a loose leg; check the inseam as they tend to run long. Shape: relaxed to wide, often with a roomy thigh.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

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