A man wearing a Rocawear yellow and black zip-up hoodie

Rocawear

$$
StyleStreetwearY2KAthleisure / Sportswear
Known forHoodies & sweatshirtsJeans & denim
Origin · New York City, United StatesMade in · AsiaFounded · 1999

Rocawear is a New York hip-hop apparel label founded in 1999 by Roc-A-Fella Records partners Shawn "Jay-Z" Carter and Damon Dash. The line covers denim, graphic and logo tees, fleece hoodies, track sets, puffer jackets and accessories, plus fragrance, in the logo-forward early-2000s urban style it helped popularize. Dash sold his stake to Carter in 2005; Carter sold the brand's rights and intellectual property to Iconix Brand Group in 2007 for $204 million. Iconix still holds the trademark and licenses production, with distribution weighted toward value and off-price retail.

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