90% matchFUBU
Same 90s block-logo hip-hop era, more jersey-driven
What changes: Lower price, heritage reissues rather than full range
Brand profile
Rocawear
Hip-hop apparel label founded in 1999 by Jay-Z and Damon Dash, known for logo-heavy denim, tees and outerwear; now Iconix-owned.
New York CityOrigin
MenswearFocus
StreetwearStyle
$$Price
26 brands like Rocawear like FUBU, Enyce, South Pole →
What to know about Rocawear
Born from a record label
Jay-Z and Damon Dash launched it in 1999 as the clothing arm of Roc-A-Fella Records, and the brand's identity is still tied to that hip-hop lineage.
Logo-forward early-2000s cut
Denim, graphic and logo tees, fleece hoodies, track sets and puffer jackets in the loud Y2K urban silhouette the label helped popularize.
Now a licensed trademark
Iconix Brand Group bought the rights in 2007 for $204 million and licenses production, so goods land mostly at value and off-price retailers.
If you like Rocawear
See all 26 brands like Rocawear →90% match
88% matchEnyce
NYC urban label with the same baggy logo denim DNA
What changes: Smaller current footprint, less fragrance/accessory reach
87% matchSouth Pole
Mass-market baggy denim and hoodies from the same era
What changes: Cheaper, mall-tier positioning, less celebrity halo
84% matchSean John
Other rap-mogul label, dressier and more tailored
What changes: Higher price, sportswear-meets-suiting ambition
Brand facts
Rocawear is a New York hip-hop apparel label founded in 1999 by Roc-A-Fella Records partners Shawn "Jay-Z" Carter and Damon Dash. The line covers denim, graphic and logo tees, fleece hoodies, track sets, puffer jackets and accessories, plus fragrance, in the logo-forward early-2000s urban style it helped popularize. Dash sold his stake to Carter in 2005; Carter sold the brand's rights and intellectual property to Iconix Brand Group in 2007 for $204 million. Iconix still holds the trademark and licenses production, with distribution weighted toward value and off-price retail.
- Founded
- 1999
- Origin
- New York City, United States
- Made in
- China, India, Bangladesh, Pakistan, Sri Lanka
- Price
- $$
- Focus
- Menswear
- Facts checked
- September 2026
- Styles
- Streetwear, Y2K, Athleisure / Sportswear