80% matchAimé Leon Dore
Prep and Americana filtered through 90s NYC streetwear
What changes: Muted, logo-quiet palette rather than loud crests and stripes
Brand profile
Rowing Blazers
New York label turning Ivy and club-sport codes into colorful, irreverent rugby shirts, graphic knitwear and crested blazers.
New York CityOrigin
UnisexFocus
Urban prep / IvyStyle
$$$Price
4 brands like Rowing Blazers like Aimé Leon Dore, Noah NYC, Tommy Hilfiger →
What to know about Rowing Blazers
Rowing Blazers is a New York label founded in 2017 by rower-turned-archaeologist Jack Carlson, an outgrowth of his book on club rowing blazers. It reworks Ivy and English club codes into loud graphic knitwear, striped rugby shirts, crested blazers, madras outerwear and caps, sold direct-to-consumer and through collaborations with Gucci, Target, Seiko, Tudor and Warm & Wonderful. Burch Creative Capital took a majority stake in February 2024 and named Laura Willensky CEO; Carlson exited as creative director in March 2025. Rugbies run about $178, sweaters and trousers $188–$298.
How Rowing Blazers fits
Overall fit
runs large
Most shoppers find Rowing Blazers pieces run large with a boxy, vintage-inspired cut, so those wanting a slimmer look often size down.
Tip: Consider sizing down for a trimmer fit, especially on rugby shirts and knitwear.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | runs large | boxy relaxed | Size down if you prefer a fitted rugby or oxford; the standard cut is roomy. |
| Hoodies & sweatshirts | slightly large | relaxed | True to slightly large; take your normal size unless you want a slimmer fit. |
| Jackets | true to size | regular to relaxed | Blazers and outerwear generally run true to size with room for light layering. |
| T-shirts & graphic tees | slightly large | boxy | Slightly boxy; size down for a closer fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Rowing Blazers
80% match
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72% matchTommy Hilfiger
The mainstream preppy Americana source material itself
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70% matchAdvisry
Prep tailoring and craft knitwear with 90s graphics
What changes: Smaller runs, more art-house narrative than club-code parody
Rowing Blazers fit questions
Does Rowing Blazers run big or small?
Rowing Blazers runs large. Consider sizing down for a trimmer fit, especially on rugby shirts and knitwear. Most shoppers find Rowing Blazers pieces run large with a boxy, vintage-inspired cut, so those wanting a slimmer look often size down.
How does Rowing Blazers fit?
Most shoppers find Rowing Blazers pieces run large with a boxy, vintage-inspired cut, so those wanting a slimmer look often size down. Overall shape: boxy and relaxed.
How do Rowing Blazers shirts & overshirts fit?
Rowing Blazers shirts & overshirts runs large. Size down if you prefer a fitted rugby or oxford; the standard cut is roomy. Shape: boxy relaxed.
How do Rowing Blazers hoodies & sweatshirts fit?
Rowing Blazers hoodies & sweatshirts fits slightly large. True to slightly large; take your normal size unless you want a slimmer fit. Shape: relaxed.
How do Rowing Blazers jackets fit?
Rowing Blazers jackets fits true to size. Blazers and outerwear generally run true to size with room for light layering. Shape: regular to relaxed.
Brand facts
- Founded
- 2017
- Origin
- New York City, United States
- Price
- $$$
- Focus
- Unisex
- Styles
- Urban prep / Ivy, Streetwear