Ruggable
Ruggable makes machine-washable rugs built on a two-piece system: a printed cover that peels off a non-slip pad and goes into a home washing machine. Founded by Jeneva Bell and headquartered in Gardena, California, it sells more than a thousand designs spanning rugs, doormats, bath mats and furniture, plus a newer one-piece All-in-One rug. Collaborations include Jonathan Adler, Iris Apfel, Architectural Digest and Anthropologie. Nicole Otto, a former Nike and The North Face executive, became CEO in January 2025, and the company has added manufacturing in Poland, Australia and Canada.
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