78% matchNordic Knots
Rug-first DTC, but hand-loomed wool over washable prints
What changes: Higher price, no washable two-piece system
Brand profile
Ruggable
Los Angeles-area home brand selling machine-washable two-piece rugs, plus doormats, bath mats and furniture, direct to consumers.
GardenaOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Ruggable like Nordic Knots, Okej Rugs, Parachute Home →
What to know about Ruggable
The rug comes apart on purpose
A printed cover peels off a non-slip pad and goes into a home washing machine, which is the whole reason the product exists.
Catalog breadth, not one hero rug
More than a thousand designs cover rugs, doormats, bath mats and furniture, plus a newer one-piece All-in-One version.
Design names supply the taste
Collaborations with Jonathan Adler, Iris Apfel, Architectural Digest and Anthropologie give the minimalist-contemporary range its outside credibility.
If you like Ruggable
78% match
72% matchOkej Rugs
Playful shape-driven rugs at a smaller studio scale
What changes: Hand-tufted wool, tiny range, no machine washing
68% matchParachute Home
Same LA direct-to-consumer home playbook, bedding-led
What changes: Bed and bath textiles rather than floors
68% matchCold Picnic
Artier rugs and bathmats from an indie design studio
What changes: Limited-run wool craft, not mass catalog of prints
Brand facts
Ruggable makes machine-washable rugs built on a two-piece system: a printed cover that peels off a non-slip pad and goes into a home washing machine. Founded by Jeneva Bell and headquartered in Gardena, California, it sells more than a thousand designs spanning rugs, doormats, bath mats and furniture, plus a newer one-piece All-in-One rug. Collaborations include Jonathan Adler, Iris Apfel, Architectural Digest and Anthropologie. Nicole Otto, a former Nike and The North Face executive, became CEO in January 2025, and the company has added manufacturing in Poland, Australia and Canada.
- Founded
- 2010
- Origin
- Gardena, United States
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary