72% matchStudio Underd0g
Small studio, saturated playful colourways, retro-leaning forms
What changes: Watches rather than textiles or interiors
Brand profile
Okej Rugs
Swedish-American studio making hand-tufted wool rugs in squiggle and blob shapes, mixing Scandinavian design with 1960s-70s colour and form.
UtahOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$$Price
4 brands like Okej Rugs like Studio Underd0g, BLESS, Tres-Bien →
What to know about Okej Rugs
Rugs, not clothes
The core product is hand-tufted wool rugs and small homeware, sold through fashion retailers like SSENSE and One Block Down rather than home-goods channels.
Shape does the talking
Silhouettes are curvy and irregular — the Squiggle rug, blob and wave outlines — in speckled, two-tone and saturated colourways drawn from 1960s and 1970s forms.
Utah studio, Swedish production
Founded in 2020 by Swedish designer Emmie Brower and American engineer Mitchell Brower, the studio works from Utah and makes the collection in Sweden.
If you like Okej Rugs
72% match
74% matchBLESS
Conceptual objects that blur furniture, homeware and apparel
What changes: Far more experimental and art-world coded than warm domestic decor
70% matchTres-Bien
Swedish restraint applied to product plus a curated design edit
What changes: Apparel and retail focus, no home category
68% matchVITELLI
Tactile felted wool craft in bold, hand-made-looking colour
What changes: Knitwear garments, Italian rather than Nordic sensibility
Brand facts
Okej is a Swedish-American design studio founded in 2020 by Emmie Brower, a Swedish designer, and Mitchell Brower, an American engineer. The studio operates from Utah and produces its collection in Sweden. Its core output is hand-tufted wool rugs in curvy, vintage-leaning silhouettes — the Squiggle rug, speckled and two-tone colourways, blob and wave outlines — alongside smaller homeware. The aesthetic pairs Scandinavian restraint with 1960s and 1970s forms and saturated colour. Distribution runs through fashion retailers including SSENSE and One Block Down.
- Founded
- 2020
- Origin
- Utah, United States
- Made in
- Sweden
- Price
- $$$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Streetwear