A woman wearing an all brown Max Brown outfit with a fleece overcoat

Max Mara

$$$$
StyleQuiet luxuryMinimalist / Contemporary
Known forCoatsOuterwear
Origin · Reggio Emilia, ItalyMade in · ItalyFounded · 1951

Max Mara is the flagship label of the family-owned Max Mara Fashion Group, founded in Reggio Emilia in 1951 by Achille Maramotti and chaired today by his son Luigi. Coats define the line: the camel-hair 101801 wrap coat and the Teddy Bear icon coat, alongside understated tailoring, knitwear and leather goods. Ian Griffiths leads design, with Laura Lusuardi as design director. Sister labels include Sportmax, Weekend Max Mara and Marina Rinaldi. The group funds the Collezione Maramotti museum and the Max Mara Art Prize for Women, and runs roughly 500 stores.

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