Sportmax

Sportmax is the Milan-runway womenswear label of Italy's Max Mara Fashion Group, launched in 1969 as a younger, more experimental counterpart to the Max Mara main line and still developed by an in-house design team based in Reggio Emilia. Collections centre on tailored outerwear, leather and shearling, fluid knitwear and pared-back separates cut with clean, architectural lines in a restrained palette. The label shows each season at Milan Fashion Week and sells through its own boutiques, sportmax.com and multibrand retailers including Ssense and Moda Operandi.