80% matchHoneylove
Engineered boned sculpting, function-first claims
What changes: Fashion-led DTC marketing rather than medical/clinical framing
Brand profile
Swiss brand making patented compression socks, posture bras and slimming shapewear marketed on medical and clinical claims.

The pitch is medically developed, clinically tested bodywear — posture bras, compression socks, shapewear — backed by a large patent portfolio rather than styling.
Distribution runs through sankom.com and home-shopping retailers like Shop LC, so expect combo sets and bundles rather than seasonal fashion drops.
The range is bodywear-led: compression socks, wireless support bras, slimming briefs and bodysuits, leggings, base layers and posture correctors for women and men.
80% matchEngineered boned sculpting, function-first claims
What changes: Fashion-led DTC marketing rather than medical/clinical framing
76% matchTummy-control shaping sold hard via direct response ads
What changes: Comfort-and-value pitch, no patented or clinical claims
75% matchOriginal patented shaping category, far broader range
What changes: Lifestyle apparel and denim, not medical positioning
72% matchWaist trainers and control basics at value pricing
What changes: Marketplace-driven, lower price, no Swiss/clinical story
SANKOM is a Swiss maker of patented functional bodywear sold direct through sankom.com and through TV/home-shopping retailers such as Shop LC. The range covers compression socks, wireless posture and support bras, slimming shapewear briefs and bodysuits, leggings and activewear, base layers, posture correctors and face masks, in women's and men's fits plus combo sets and the Affaro sub-line. Marketing centres on medically developed, clinically tested garments claimed to improve posture, circulation and support, with a large patent portfolio.