72% matchPatagonia
Trucker hats and outdoor graphic tees, bigger technical range
Brand profile
Sendero Provisions Co.
Waco, Texas label making Western-meets-outdoor hats, tees and print shirts inspired by Big Bend and the American West.
WacoOrigin
Workwear / HeritageStyle
$$Price
Similar to Patagonia, Outerknown, Taylor Stitch →
What to know about Sendero Provisions Co.
Hats came first, still anchor it
The label started with a single hat inspired by Big Bend's desert views, and trucker and five-panel caps remain the core of what it makes.
Texas Western meets trail gear
Graphic and vintage tees, print camp shirts, polos, fleece, shorts and swimwear sit between Western heritage imagery and outdoor lifestyle wear.
Most pieces run $30 to $70
Pricing stays in accessible territory, sold through a Waco flagship and wholesale accounts, with the company still independent and founder-led.
Looks from Sendero Provisions Co.
Shop all Sendero Provisions Co. ↗
Leroy Brown Hat | Camo | Sendero Provisions Co.$32
Ranch Supplies Hat | Mossy Oak Bottomland | Sendero Provisions Co.$39
Saloon Shirt | Pale Rider Black | Sendero Provisions Co$89
American Buffalo Tee | Vintage White | Sendero Provisions Co$21
Cassette Tape Tee | Vintage White | Sendero Provisions Co$35
Coyote Tee | Laguna| Sendero Provisions Co$21If you like Sendero Provisions Co.
72% match
68% matchOuterknown
Relaxed print camp shirts with a surf-not-Western accent
64% matchTaylor Stitch
Same rugged Americana mood, built as durable wardrobe staples
62% matchLL. Bean
Affordable heritage outfitter feel, flannel and camp staples
Keep exploring
Brand facts
Sendero Provisions Co. is a Waco, Texas apparel label founded in 2014, started by geologists whose first hat was inspired by the desert views of Big Bend in West Texas. The brand fuses Western heritage with outdoor lifestyle across trucker and five-panel hats, graphic and vintage tees, print camp shirts, polos, fleece, shorts and swimwear, with most pieces priced roughly $30 to $70. It operates a Waco flagship store alongside wholesale accounts, and remains independent and founder-led under CEO Hunter Harlow, who appointed Jenna Woodhull chief merchandising officer in 2025.
- Founded
- 2014
- Origin
- Waco, United States
- Price
- $$
- Facts checked
- August 2026
- Styles
- Workwear / Heritage, Gorpcore / Outdoor
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