Brand profile
Sendero Provisions Co.
Waco, Texas label making Western-meets-outdoor hats, tees and print shirts inspired by Big Bend and the American West.
WacoOrigin
UnisexFocus
Workwear / HeritageStyle
$$Price
4 brands like Sendero Provisions Co. like Patagonia, Outerknown, Taylor Stitch →
What to know about Sendero Provisions Co.
Hats came first, still anchor it
The label started with a single hat inspired by Big Bend's desert views, and trucker and five-panel caps remain the core of what it makes.
Texas Western meets trail gear
Graphic and vintage tees, print camp shirts, polos, fleece, shorts and swimwear sit between Western heritage imagery and outdoor lifestyle wear.
Most pieces run $30 to $70
Pricing stays in accessible territory, sold through a Waco flagship and wholesale accounts, with the company still independent and founder-led.
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Shop all Sendero Provisions Co. ↗Available atManready Mercantile
If you like Sendero Provisions Co.
72% matchPatagonia
Trucker hats and outdoor graphic tees, bigger technical range
What changes: Serious technical performance gear at higher prices
68% matchOuterknown
Relaxed print camp shirts with a surf-not-Western accent
What changes: Roughly double the price, sustainability-led sourcing
64% matchTaylor Stitch
Same rugged Americana mood, built as durable wardrobe staples
What changes: Premium workwear construction, few graphics or hats
62% matchGramicci
Outdoor-casual shorts and pants with retro trail styling
What changes: Climbing-bottoms focus, no Western or graphic-tee angle
Brand facts
Sendero Provisions Co. is a Waco, Texas apparel label founded in 2014, started by geologists whose first hat was inspired by the desert views of Big Bend in West Texas. The brand fuses Western heritage with outdoor lifestyle across trucker and five-panel hats, graphic and vintage tees, print camp shirts, polos, fleece, shorts and swimwear, with most pieces priced roughly $30 to $70. It operates a Waco flagship store alongside wholesale accounts, and remains independent and founder-led under CEO Hunter Harlow, who appointed Jenna Woodhull chief merchandising officer in 2025.
- Founded
- 2014
- Origin
- Waco, United States
- Price
- $$
- Typical prices
- Caps hats $32–$33 · T-shirts $35–$35 · Shirts $72–$95
- Focus
- Unisex
- Styles
- Workwear / Heritage, Gorpcore / Outdoor