Brand profile

Shockoe Atelier

Richmond, Virginia denim label sewing small-batch selvedge jeans and workwear in-house, with free lifetime repairs.

RichmondOrigin
Workwear / HeritageStyle
$$$Price

Similar to Nudie Jeans, A.P.C., Taylor Stitch

A man wearing raw selvedge Shockoe Atelier jeans with cuffed hems and an olive overshirt

What to know about Shockoe Atelier

Cut and sewn in Richmond

Designs are made in-house at the brand's own Virginia workshop in small batches, rather than sent out to contract factories.

Japanese and Candiani denim inside

Raw and stretch selvedge jeans use mill denim from Japan and Italy's Candiani, with leather-backed rivets, chain-stitched hems and contrast stitching.

Free repairs for the jean's life

Every pair comes with lifetime repairs, which reframes the med-high price as long-term ownership rather than a one-time buy.

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Brand facts

Shockoe Atelier is an American denim label that designs and sews its garments in-house at its Richmond, Virginia workshop, where founder Anthony Lupesco pairs European tailoring instincts with US manufacturing. The small-batch range centers on raw and stretch selvedge jeans cut from Japanese and Candiani mill denim, alongside chinos, overshirts, jackets and tailored denim-inspired pieces. Details include leather-backed rivets, chain-stitched hems and contrast stitching, and every pair carries free repairs for the life of the jean. Sold direct from its West Broad Street shop, online and through specialist denim retailers.

Founded
2012
Origin
Richmond, United States
Price
$$$
Facts checked
August 2026
Styles
Workwear / Heritage, Minimalist / Contemporary

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