A woman wearing an oversize green trench coat by Miu Miu

Miu Miu

$$$$$unisex
StyleMinimalist / ContemporaryY2KAvant-garde
Known forBags & backpacks
Origin · Milan, ItalyMade in · AsiaFounded · 1993

Miu Miu is Miuccia Prada's Milan-based label, a wholly owned Prada Group brand that she still designs. Collections mix schoolgirl and 1960s references with subversion: micro miniskirts, crystal-trimmed briefs, cropped cardigans, ballet flats and boat shoes, plus the Wander, Arcadie and Aventure bags. The Upcycled series reworks vintage garments, and sneaker collaborations with New Balance sit alongside cultural projects such as the Women's Tales films and the Miu Miu Literary Club. Retail sales rose 49 percent in the first half of 2025, making it Prada Group's growth engine.

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