88% matchAimé Leon Dore
Same 90s prep-meets-streetwear nostalgia, logo fleece
What changes: Menswear-led with deeper footwear and tailoring range
Brand profile
Sporty & Rich
Los Angeles wellness-leaning label from Emily Oberg making retro country-club and gym basics, hoodies, sweats and tees, alongside beauty and home goods.
Los AngelesOrigin
UnisexFocus
Athleisure / SportswearStyle
$$$Price
23 brands like Sporty & Rich like Aimé Leon Dore, Reigning Champ, John Elliott →
What to know about Sporty & Rich
A mood board that became clothes
Emily Oberg ran Sporty & Rich as a nostalgia-driven Instagram feed from 2014 and only started selling apparel in 2018, so the imagery came before the product.
Health-club slogans on heavyweight basics
The core is collegiate and country-club pieces — hoodies, sweats, rugby shirts, tennis skirts, gym shorts — printed with wellness slogans in muted retro colors.
A wellness brand, not just apparel
It sells beauty, home goods and supplements alongside clothing, and its independent, unfunded SoHo flagship includes a café and spa services.
How Sporty & Rich fits
Overall fit
runs large
Most shoppers find the pieces run relaxed and oversized in keeping with the label's vintage-athletic aesthetic, with knits and fleece being the roomiest.
Tip: Consider sizing down if you prefer a fitted look, especially on hoodies and sweats.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | boxy and relaxed | Size down for a cleaner fit; the intended look is oversized and drapey. |
| Shirts & overshirts | slightly large | relaxed rugby/collared cut | Expect a roomy vintage fit; size down if you want it trimmer. |
| T-shirts & graphic tees | slightly large | relaxed, slightly boxy | Take your usual size for a relaxed fit or size down for something closer to the body. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Sporty & Rich
See all 23 brands like Sporty & Rich →88% match
80% matchReigning Champ
Gym-derived heavyweight terry, minus the slogans
What changes: Logo-free and construction-focused rather than nostalgia branding
74% matchJohn Elliott
LA heavyweight fleece in tonal, muted palettes
What changes: Darker, fashion-driven sportswear with no wellness angle
70% matchKith
Logo-forward lifestyle sportswear with collab cadence
What changes: Louder streetwear and sneaker retail focus
Sporty & Rich fit questions
Does Sporty & Rich run big or small?
Sporty & Rich runs large. Consider sizing down if you prefer a fitted look, especially on hoodies and sweats. Most shoppers find the pieces run relaxed and oversized in keeping with the label's vintage-athletic aesthetic, with knits and fleece being the roomiest.
How does Sporty & Rich fit?
Most shoppers find the pieces run relaxed and oversized in keeping with the label's vintage-athletic aesthetic, with knits and fleece being the roomiest. Overall shape: relaxed, boxy vintage-inspired cut.
How do Sporty & Rich hoodies & sweatshirts fit?
Sporty & Rich hoodies & sweatshirts runs large. Size down for a cleaner fit; the intended look is oversized and drapey. Shape: boxy and relaxed.
How do Sporty & Rich shirts & overshirts fit?
Sporty & Rich shirts & overshirts fits slightly large. Expect a roomy vintage fit; size down if you want it trimmer. Shape: relaxed rugby/collared cut.
How do Sporty & Rich t-shirts & graphic tees fit?
Sporty & Rich t-shirts & graphic tees fits slightly large. Take your usual size for a relaxed fit or size down for something closer to the body. Shape: relaxed, slightly boxy.
Brand facts
Sporty & Rich started as Emily Oberg's nostalgia-driven Instagram mood board and became a Los Angeles apparel and wellness label selling merchandise from 2018. Its range covers collegiate and country-club-style basics: heavyweight hoodies, sweats, rugby shirts, tennis skirts and gym shorts carrying health-club slogans in muted, retro palettes, extended into beauty, home goods and supplements. Collaborations include adidas Originals, whose running-inspired collection landed in September 2025, plus Solid & Striped and Hôtel Le Bristol Paris. The company remains independent with no outside funding, operates a SoHo flagship with café and spa services, and announced a second Los Angeles store in 2025.
- Founded
- 2014
- Origin
- Los Angeles, United States
- Made in
- USA
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Athleisure / Sportswear, Urban prep / Ivy, Minimalist / Contemporary