93% matchAssembly Label
Very strong alignment in minimalist style, silhouette, fit, palette, materials, and price segment.
Sporty & Rich
StyleAthleisure / SportswearUrban prep / IvyMinimalist / Contemporary
Known forHoodies & sweatshirtsT-shirts & graphic tees
Sporty & Rich started as Emily Oberg's nostalgia-driven Instagram mood board and became a Los Angeles apparel and wellness label selling merchandise from 2018. Its range covers collegiate and country-club-style basics: heavyweight hoodies, sweats, rugby shirts, tennis skirts and gym shorts carrying health-club slogans in muted, retro palettes, extended into beauty, home goods and supplements. Collaborations include adidas Originals, whose running-inspired collection landed in September 2025, plus Solid & Striped and Hôtel Le Bristol Paris. The company remains independent with no outside funding, operates a SoHo flagship with café and spa services, and announced a second Los Angeles store in 2025.
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