78% matchUnknown London
Rhinestone shock graphics on hyped limited drops
What changes: Apparel-led rather than bags and luggage
Brand profile
New York accessories brand making graphic, limited-run backpacks and luggage known for shark-mouth zippers and money-print graphics.
4 brands like Sprayground like Unknown London, Trapstar, Soulgoods →

The line is defined by loud prints — money stacks, shark-mouth zippers, graffiti and pop-culture references — rather than by minimal shapes or hardware.
Designs arrive as limited-quantity releases, so most graphics are tied to a specific run instead of staying in the range indefinitely.
It started with the 2010 "Hello My Name Is" backpack and now spans duffels, hard-shell luggage, cold-weather gear and small accessories at mid-tier prices.
78% matchRhinestone shock graphics on hyped limited drops
What changes: Apparel-led rather than bags and luggage
74% matchLogo-loud hip-hop streetwear in timed drops
What changes: Outerwear and tracksuits, not accessories
66% matchPrint-heavy drops built on sneaker-collab hype
What changes: Chinese cultural motifs; no luggage category
65% matchSprayground is a New York accessories label founded in 2010 by designer David Ben-David, with Eddie Shabot listed as co-founder. It launched with the "Hello My Name Is" backpack and built its identity on graphic-heavy bags — money-stack prints, shark-mouth zippers, graffiti and pop-culture references — released as limited-quantity drops. The range now covers backpacks, duffels, hard-shell luggage, cold-weather gear and small accessories, sold direct online, through pop-ups and global wholesale. The brand remains independently owned and leans on licensed character and entertainment collaborations.