Soulgoods

Soulgoods is a Beijing streetwear label founded by G Ming and Wu Yue, who serves as creative director. It works in graphic tees, hoodies, workwear jackets and outerwear built on Chinese cultural references, notably the Soul Tiger motif drawn from traditional cloth tiger charms. In 2022 it became the first mainland Chinese brand to collaborate with Nike, releasing three Dunk Highs themed to the 1980s, 90s and 2000s. Later footwear projects include Converse releases, a Jordan Air Ship and the Nike Homescape Woven, alongside a widening lifestyle range.