88% matchClot
Chinese motifs plus long-running Nike collab pipeline
What changes: Older, more premium and globally distributed
Brand profile
Soulgoods
Beijing streetwear brand built on Chinese cultural motifs, known for sneaker collaborations with Nike, Jordan and Converse.
BeijingOrigin
UnisexFocus
StreetwearStyle
$$Price
What to know about Soulgoods
Chinese folk motifs on graphic fleece
The house symbol is the Soul Tiger, adapted from traditional cloth tiger charms, and it runs across the graphic tees, hoodies and workwear jackets.
Its sneaker record is the credential
In 2022 it became the first mainland Chinese brand to work with Nike, on three Dunk Highs themed to the 1980s, 90s and 2000s.
Footwear projects keep coming
Beyond the Nike Dunks there have been Converse releases, a Jordan Air Ship and the Nike Homescape Woven, plus a broadening lifestyle range.
If you like Soulgoods
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Mainland China graphic label built on a mascot character
What changes: Cutesy cartoon tone rather than heritage tiger folklore
70% matchAlife
City-rooted logo streetwear with a sneaker-collab habit
What changes: NYC skate/sneaker-shop lineage, no cultural-motif angle
66% matchMARKET
Collab-driven graphics with bootleg-leaning humour
What changes: Irreverent LA parody instead of traditional referencing
Brand facts
Soulgoods is a Beijing streetwear label founded by G Ming and Wu Yue, who serves as creative director. It works in graphic tees, hoodies, workwear jackets and outerwear built on Chinese cultural references, notably the Soul Tiger motif drawn from traditional cloth tiger charms. In 2022 it became the first mainland Chinese brand to collaborate with Nike, releasing three Dunk Highs themed to the 1980s, 90s and 2000s. Later footwear projects include Converse releases, a Jordan Air Ship and the Nike Homescape Woven, alongside a widening lifestyle range.
- Founded
- 2017
- Origin
- Beijing, China
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Skatewear, Y2K