SRVC

SRVC (Service) is a London womenswear label founded in 2021 by Masha Adonyeva, with Ricky Wesley Harriott credited as co-founder by stockists. The brand focuses on versatile, reconfigurable clothing: ruched jersey midi dresses, rib-knit tanks, terry lounge pants and zip trousers, many using self-tie straps so pieces can be deconstructed and restyled. Cuts are sharp and palettes subdued, blending sleek tailoring with jersey and loungewear construction. SRVC appears on the London Fashion Week designer schedule and sells through SSENSE and other multi-brand retailers.