74% matchOur Legacy
Reworked wardrobe staples in custom fabrics, subdued palette
What changes: Broader menswear-led range and heavier woven fabrics than jersey
Brand profile
SRVC
London womenswear label founded in 2021 by Masha Adonyeva, making versatile, reconfigurable jersey and tailored pieces in subdued palettes.
LondonOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like SRVC like Our Legacy, SUNSEA, TTTMSW →
What to know about SRVC
Clothes designed to be taken apart
Many pieces use self-tie straps so a dress or trouser can be deconstructed and restyled, rather than worn one fixed way.
Tailoring built on jersey
Sharp cuts and subdued palettes are executed in jersey, rib knit and terry, so trousers and shirts sit between lounge construction and tailoring.
Womenswear on the London schedule
Founded in 2021 by Masha Adonyeva, SRVC shows on the London Fashion Week designer schedule and sells through SSENSE and other multi-brand retailers.
If you like SRVC
74% match
68% matchSUNSEA
Effortless, quietly odd silhouettes in muted tones
What changes: Tokyo menswear focus, less body-conscious jersey
62% matchTTTMSW
Genderless, relaxed cuts with a retro-leaning restraint
What changes: Looser retro tailoring instead of sleek stretch jersey
60% matchKodama
Unisex, organic-fabric minimalism with zero-waste patterning
What changes: Streetwear silhouettes rather than tailoring or jersey dressing
Brand facts
SRVC (Service) is a London womenswear label founded in 2021 by Masha Adonyeva, with Ricky Wesley Harriott credited as co-founder by stockists. The brand focuses on versatile, reconfigurable clothing: ruched jersey midi dresses, rib-knit tanks, terry lounge pants and zip trousers, many using self-tie straps so pieces can be deconstructed and restyled. Cuts are sharp and palettes subdued, blending sleek tailoring with jersey and loungewear construction. SRVC appears on the London Fashion Week designer schedule and sells through SSENSE and other multi-brand retailers.
- Founded
- 2021
- Origin
- London, United Kingdom
- Made in
- Asia
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Workwear / Heritage, Streetwear