Kodama

Kodama Apparel is a Melbourne-based unisex streetwear label founded by Japanese-born designer Natsuko Kondo. The brand takes its name from the tree spirits of Japanese folklore and builds its range around organic and zero-waste construction methods, with pattern-cutting intended to minimise offcuts. Output centres on relaxed, gender-neutral basics and layering pieces in natural and low-impact fabrics, with muted, earth-toned colour palettes. Kondo positions the label around urban life coexisting with nature. A partnership with Emerge Fashion brought the range to Myer Online, alongside direct sales through the brand's own site.