78% matchFairly Normal
Organic and recycled casualwear, low-impact focus
What changes: Surf-influenced rather than Japanese-inflected urban
Brand profile
Melbourne unisex streetwear label by Japanese designer Natsuko Kondo, built on organic fabrics and zero-waste construction.
4 brands like Kodama like Fairly Normal, Olow, L'Homme Rouge →

Zero-waste construction shapes the design process: pattern-cutting is planned to minimise fabric scraps, and the range sticks to organic and low-impact natural cloth.
The line is built on relaxed gender-neutral shirts and layering pieces in muted earth tones, rather than graphic-led or seasonal streetwear.
Founded by Japanese-born designer Natsuko Kondo and named after the tree spirits of Japanese folklore, with a stated theme of urban life alongside nature.
78% matchOrganic and recycled casualwear, low-impact focus
What changes: Surf-influenced rather than Japanese-inflected urban
72% match
68% matchDurability-first design ethos, wool over cotton
What changes: Scandinavian menswear tailoring, higher price
65% matchMelbourne label doing oversized unisex sweats
What changes: Loungewear focus without the zero-waste framework
Kodama Apparel is a Melbourne-based unisex streetwear label founded by Japanese-born designer Natsuko Kondo. The brand takes its name from the tree spirits of Japanese folklore and builds its range around organic and zero-waste construction methods, with pattern-cutting intended to minimise offcuts. Output centres on relaxed, gender-neutral basics and layering pieces in natural and low-impact fabrics, with muted, earth-toned colour palettes. Kondo positions the label around urban life coexisting with nature. A partnership with Emerge Fashion brought the range to Myer Online, alongside direct sales through the brand's own site.