Brand profile

Sun Surf

Japanese heritage label from Toyo Enterprise making period-accurate rayon aloha shirt reproductions of 1930s-50s Hawaiian originals.

TokyoOrigin

Workwear / HeritageStyle

$$$Price

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What to know about Sun Surf

Vintage aloha shirts, reproduced exactly

Sun Surf works from an archive of thousands of collected originals to reproduce rayon Hawaiian shirts from the 1930s-1950s.

Period printing explains the price

Discharge printing and overprinting on filament rayon recreate the original colours and pattern depth, which is where the mid-to-high cost sits.

Part of Toyo Enterprise

It sits alongside Sugar Cane, Buzz Rickson's, Tailor Toyo and Whitesville, and sells through specialist Japanese-Americana retailers worldwide.

StyleWorkwear / Heritage

Looks from Sun Surf

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50' Hawaiian Shirt$236

Sun Surf — Sun Surf Exotic Fruit Hawaiian Shirt

Exotic Fruit Hawaiian Shirt$211

Sun Surf — SUN SURF - HINOYA EXCLUSIVE SPECIAL EDITION - THE DAYS OF SPACE ROBOT - SS39553HY

HINOYA EXCLUSIVE SPECIAL EDITION - THE DAYS OF SPACE ROBOT - SS39553HY$228

Sun Surf — SUN SURF - HINOYA EXCLUSIVE SPECIAL EDITION - THE DAYS OF SPACE ROBOT - LONG SLEEVE - SS29555HY

HINOYA EXCLUSIVE SPECIAL EDITION - THE DAYS OF SPACE ROBOT - LONG SLEEVE - SS29555HY$242

Sun Surf — Sun Surf History Of The Islands Hawaiian Shirt Yellow

History Of The Islands Hawaiian Shirt Yellow$293

Sun Surf — Sun Surf Hawaii Musical Hawaiian Shirt Black

Hawaii Musical Hawaiian Shirt Black$293

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Brand facts

Sun Surf is the Hawaiian shirt label of Tokyo-based Toyo Enterprise, the heritage apparel group behind Sugar Cane, Buzz Rickson's, Tailor Toyo and Whitesville. Founded in the 1970s, it reproduces rayon aloha shirts from the 1930s-1950s golden age, working from an archive of thousands of collected vintage originals. Production relies on period techniques including discharge printing and overprinting on filament rayon to recreate original colours and pattern depth. The range extends to jackets, tees and artist collaborations, sold through specialist Japanese-Americana retailers worldwide.

Founded: 1970s
Origin: Tokyo, Japan
Price: $$$
Facts checked: August 2026
Styles: Workwear / Heritage

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