Brand profile
Sunray Sportswear
Cornwall-designed, Japan-made label producing loopwheel-knit tees and sweatshirts inspired by 1950s American athletic wear.
NewquayOrigin
UnisexFocus
Workwear / HeritageStyle
$$Price
4 brands like Sunray Sportswear like Beams Plus, Buck Mason, Gitman Vintage →
What to know about Sunray Sportswear
Loopwheeled in Japan, designed in Cornwall
Fabric is knitted on rare antique loopwheel machines at a family-run Miyazaki factory running since 1928, giving side-seam-free, low-tension jersey.
Heavyweight jersey in 1950s proportions
The range is essentially tees and sweatshirts, cut boxy on mid-century athletic lines and named after Hawaiian surf breaks like Makaha and Laniakea.
Materials choices carry the mid price
Recycled and ochiwata cottons, plant-based dyes and compostable packaging explain why basics here sit above high-street pricing without reaching luxury tiers.
Shop Sunray Sportswear
Shop all Sunray Sportswear ↗Available atLost & Found
If you like Sunray Sportswear
86% matchBeams Plus
Japan-made mid-century American sportswear, deeper archive
What changes: Full head-to-toe range and higher prices, not a jersey specialist
80% matchBuck Mason
Heavyweight domestic-milled tees as the core product
What changes: US-made rather than loopwheel Japan; adds denim and shirting
72% matchGitman Vintage
Archive-driven heritage fabrics, factory-rooted storytelling
What changes: Shirting specialist, not knit jersey
70% matchTodd Snyder
Reworked postwar Americana with Japanese-mill fabrics
What changes: Broader tailoring-to-casual range at higher price
Brand facts
Sunray Sportswear designs heavyweight jersey basics in Newquay, Cornwall, and manufactures them in Miyazaki, Japan. Founded in 2019 by Colin and Emma Campbell, the label works with a family-run knitwear factory operating since 1928, knitting fabric on rare antique loopwheel machines that produce side-seam-free, low-tension jersey. Core styles carry Hawaiian surf-break names — Makaha and Haleiwa tees, Laniakea and Puamana sweatshirts — cut boxy in 1950s athletic proportions. Recycled and ochiwata cottons, plant-based dyes, and compostable packaging support the brand's sustainability positioning. Stocked by heritage-leaning retailers including Lost & Found, Redcast Heritage, Extra Butter and Farfetch.
- Founded
- 2019
- Origin
- Newquay, United Kingdom
- Price
- $$
- Typical prices
- T-shirts $95–$105 · Shirts $84–$95
- Focus
- Unisex
- Styles
- Workwear / Heritage, Minimalist / Contemporary