74% matchSubtle Le Nguyen
Local dress traditions recut for a modern wardrobe
What changes: Sculptural minimalism rather than print and layering
Brand profile
SUPER YAYA
Rym Beydoun's Abidjan-rooted label pairing West African textiles with loose, layered silhouettes and "100% Afrocosmic" slogan T-shirts.
AbidjanOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like SUPER YAYA like Subtle Le Nguyen, Alemais, À La Garçonne →
What to know about SUPER YAYA
Abidjan textiles, Central Saint Martins cut
Rym Beydoun sources fabric in Abidjan and interned at the Uniwax wax-print factory, then shapes it into loose, layered tunics, wide trousers and one-shoulder tops.
Restarted in 2023 after hiatus
The label paused during the pandemic and relaunched in 2023, now selling direct online plus wholesale accounts including SSENSE, with stores planned in Abidjan and Beirut.
Made-to-order sits beside the webshop
Alongside seasonal pieces you can commission made-to-order, which explains the higher price tier for garments as plain as a shirt or slogan tee.
If you like SUPER YAYA
74% match
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Brand facts
Super Yaya is the label of Rym Beydoun, a Lebanese-Ivorian designer raised in Abidjan and trained at Central Saint Martins, who interned at Laurenceairline and the Uniwax wax-print factory before launching the brand in 2015. Collections pair Abidjan-sourced textiles with loose, layered silhouettes: elasticated one-shoulder tops, tunic dresses, wide trousers and slogan T-shirts reading "100% Afrocosmic." Beydoun restarted the label in 2023 after a pandemic hiatus, combining a direct webshop and made-to-order commissions with wholesale accounts including SSENSE, and has said she plans stores in Abidjan and Beirut.
- Founded
- 2015
- Origin
- Abidjan, Côte d'Ivoire
- Made in
- Ivory Coast
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Avant-garde, Quiet luxury