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Numbered, sandblasted Scandi minimalism at similar price
What changes: Quartz-only and smaller range; Swedish rather than British design language
Brand profile
Uniform Wares
Uniform Wares is a London brand making minimalist, largely unbranded Swiss-movement watches with slim cases and interchangeable straps.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Uniform Wares like TID Watches, Braun Watches, Nordgreen →
What to know about Uniform Wares
Dials stay almost entirely unbranded
The design language is slim cases, sparse dials and applied indices, with little to no logo on the face — the watch reads as an object rather than a nameplate.
Swiss movements came after the copying
Uniform Wares moved to Swiss-made movements after its early designs were widely imitated, so the internals now back up the low-to-mid hundreds price.
Straps are meant to be swapped
Two-hand and chronograph models in stainless steel and coated finishes are built around interchangeable straps, so one case covers several looks.
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Brand facts
Uniform Wares is a London watch brand founded in 2009, based in the Hackney area, with Patrick Bek and Oliver Fowles credited as founders. It designs minimalist, largely unbranded timepieces built on slim cases, sparse dials, applied indices and interchangeable straps, and moved to Swiss-made movements after its early designs were widely copied. The range covers two-hand and chronograph models in stainless steel and coated finishes, sold direct online and through design-led and menswear retailers. Typical mainline prices sit in the low-to-mid hundreds of pounds.
- Founded
- 2009
- Origin
- London, United Kingdom
- Made in
- Switzerland
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury