#1Lazy Oaf
Independent London brand founded in 2001 by Gemma Shiel, known for cartoonish graphics, bold colour and playful, boxy streetwear.
Top London Streetwear Brands
16 brands · Brands by city · Updated September 2026This is a guide to the London clothing labels — plus the two London retailers that built the scene — worth knowing right now. The short verdict: for graphic streetwear start with Palace, Places+Faces, Lazy Oaf and Jehucal; for design-led London with a street edge go to Martine Rose, Aries, A-COLD-WALL and JW Anderson; and treat Dover Street Market and Goodhood as shops to buy from rather than labels to compare.
#1
#2Jehucal
London streetwear label founded in 2016 by Jehu-cal Enemokwu, known for heavyweight hoodies, tracksuits and knitwear rooted in his British-Nigerian upbringing.
#3Martine Rose
London menswear-led label founded in 2007 by Martine Rose, known for distorted proportions, rave-culture references and recurring Nike collaborations.
#4Toast Clothing
British slow-fashion and homeware label making relaxed, natural-fibre clothing, owned by Danish group Bestseller since 2017.
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#5Oliver Spencer
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
#6Aries
London label founded in 2012 by Sofia Prantera and Fergus Purcell, mixing punk, rave and skate graphics with Italian-made contemporary clothing.
#7Vollebak
London brand founded in 2016 by twins Nick and Steve Tidball, making experimental technical clothing from graphene, carbon fibre and ceramic.
#8JW Anderson
London label founded by Jonathan Anderson in 2008, known for gender-fluid, craft-led design, sculptural knitwear and Bumper and Chain bags.
#9Margaret Howell
British designer label making relaxed shirting, tailoring and knitwear in traditional UK fabrics, run from London since 1970 and majority-owned since 1990 by Japan's Anglobal, part of TSI Holdings.
#10Dover Street Market
Comme des Garçons' London-born luxury concept store, selling curated designer and emerging labels across seven installation-style locations worldwide.
#11Palace
London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.
#12Simone Rocha
London label from Irish designer Simone Rocha, known for romantic tulle, broderie anglaise and pearl-embellished womenswear with a darker, subversive edge.
#13Places+Faces
London streetwear label born from a music photo blog, known for logo tees, hoodies and reflective crossbody bags.
#14A-COLD-WALL
London brand founded in 2015 by Samuel Ross, pairing brutalist industrial design with technical outerwear; owned by Frasers-backed Four Marketing since late 2024.
#15Goodhood
London concept store and own-label founded in 2007, pairing Japanese and European labels with homeware, beauty and its Goods by Goodhood basics.
#16Alexander McQueen
Kering-owned London luxury house, now branded McQueen, pairing dark-romantic tailoring and skull motifs under creative director Seán McGirr.
How the list breaks down
Three different things sit on this page, so it helps to read it in groups. The graphic-led streetwear core is Palace (founded 2009, Tri-Ferg logos, VHS-era humour, weekly Friday drops and flagships from London to Hong Kong), Places+Faces (logo tees, caps and 3M reflective crossbody bags that grew out of a music photo blog), Lazy Oaf (cartoon graphics and boxy jersey, founder-led since 2001) and Jehucal (heavyweight hoodies, tracksuits and varsity jackets referencing founder Jehu-cal Enemokwu's British-Nigerian upbringing in Newham). Palace, Places+Faces and Lazy Oaf sit around mid-price; Jehucal runs a step higher on heavier fabrications.
Above that is London's design-led tier. Martine Rose distorts proportion through elongated tailoring and rave-era references and runs recurring Nike projects — worth knowing that majority owner Tomorrow was sold to Milan's Level Group in March 2026 and Rose cancelled Fall 2026 production during the upheaval, so availability is patchy. A-COLD-WALL brings Samuel Ross's brutalist, harness-strapped technical outerwear and is now fully owned by Frasers-backed Four Marketing. Aries runs punk, rave and skate graphics through Italian- and Portuguese-made small runs and has a Soho flagship. JW Anderson, Simone Rocha and McQueen (Kering-owned, shortened from Alexander McQueen in 2024, Seán McGirr designing) are luxury proper.
Then there's the quieter British side: Oliver Spencer's unstructured suiting and workwear jackets, Margaret Howell's Harris tweed and Shetland knits (with the cheaper MHL. line), and TOAST — Welsh-founded in 1997, now Bestseller-owned, with studios in London and Swansea. TOAST isn't streetwear; keep it here only if you want relaxed natural-fibre basics to layer under the rest. Vollebak is the outlier: graphene, ceramic and carbon-fibre experiments sold direct at very high prices.
Retailers, not labels
Dover Street Market is Comme des Garçons' concept store, opened in 2004 and now on Haymarket with seven locations worldwide. Goodhood is a Shoreditch concept store that also makes its own accessible Goods by Goodhood basics. Judge them on their buy, not on a design signature.
One correction: Ambush is a Tokyo label founded in 2008 by Yoon Ahn and Verbal, not a London one. Its founders bought the brand back from New Guards Group in April 2025.
Common questions
Which London brands are actual streetwear?
Palace, Places+Faces, Lazy Oaf and Jehucal are the closest to streetwear in the strict sense — graphic tees, hoodies, tracksuits and drop-based releases. Martine Rose, Aries and A-COLD-WALL are design-led labels with strong street roots rather than pure streetwear.
Why is TOAST on a London list?
TOAST was founded in Wales in 1997 and still designs across studios in London and Swansea, so its London studio is the connection. It makes relaxed natural-fibre clothing rather than streetwear, and has been owned by Danish group Bestseller since 2017.
Is Ambush a London brand?
No. Ambush is a Tokyo label founded in 2008 by Yoon Ahn and Verbal, which started in silver jewelry before moving into unisex ready-to-wear shown on the Paris menswear calendar. Yoon and Verbal bought the brand back from New Guards Group in April 2025.
Where can I buy these brands?
Most sell direct: Lazy Oaf, Vollebak and Places+Faces trade mainly through their own sites, and Palace runs its own London flagship plus weekly Friday drops. Aries has a Soho store, Simone Rocha a Mount Street store, and Oliver Spencer sells through his own shops plus Selfridges, Liberty and Mr Porter. Jehucal stocks at Knightsbridge concept store Statement, Places+Faces at retailers including SSENSE, and TOAST through its UK shops and John Lewis concessions. Dover Street Market (Haymarket) and Goodhood (Curtain Road, Shoreditch) are themselves the shops. disco is a directory and doesn't sell anything.
Which of these are cheapest?
Palace, Places+Faces, Lazy Oaf and Goodhood's own Goods by Goodhood line sit at mid prices. Margaret Howell's MHL. diffusion line is the cheaper route into that label. Martine Rose, Vollebak, Dover Street Market's buy and McQueen are the most expensive.