86% matchTodd Shelton
Own US factory, pared-back staples, fit obsessed
What changes: Denim-and-shirt core with custom sizing, no seasonal design story
Brand profile
Unis
Eunice Lee's New York menswear label making clean, US-made everyday staples, led by the GIO chino.
New York CityOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Unis like Todd Shelton, J. Crew, Universal Works →
What to know about Unis
The GIO chino is the anchor
Unis is known for trousers above all, and the GIO chino is the piece the rest of the line — oxfords, tees, knitwear, light outerwear — is built around.
Made in New York and LA
Production sits largely in New York and Los Angeles rather than offshore, which explains mid-tier pricing on what are otherwise plain basics.
Nolita shop, founder-run since 2000
Eunice Lee started the label in 2000 after DKNY and still runs it from an Elizabeth Street store, with muted colors and almost no visible branding.
If you like Unis
86% match
70% matchJ. Crew
Same chino-and-oxford wardrobe at mall scale
What changes: Mass production overseas, far broader range and lower prices
67% matchUniversal Works
Relaxed British workwear read on everyday staples
What changes: Looser, more texture and pattern; less minimal, made in Europe/Asia
64% matchPortuguese Flannel
Small-batch shirting with quiet, muted palettes
What changes: Shirts-only specialist made in Portugal, not a full wardrobe
Brand facts
Unis is the New York menswear label founded by Eunice Lee in 2000, after a stint at DKNY, with a shop on Elizabeth Street in Nolita. The collection focuses on understated, well-cut basics: the GIO chino, oxford shirts, T-shirts, knitwear and light outerwear, largely produced in New York and Los Angeles. Palettes stay muted and branding minimal. Lee has also designed womenswear and previously ran a Los Angeles store on La Brea. Wholesale accounts include independent retailers such as Vancouver's Neighbour.
- Founded
- 2000
- Origin
- New York City, United States
- Made in
- USA
- Price
- $$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Urban prep / Ivy, Workwear / Heritage