Wildfox Couture

Wildfox is a Los Angeles womenswear label founded by Kimberly Gordon, Emily Faulstich and Jimmy Sommers, built on retro-referencing graphic tees, fleece sweatshirts and loungewear in soft, worn-in fabrics, plus swim, denim and sunglasses. Its output leans on slogan prints, 1970s and 1990s Californian imagery and heavily styled campaign photography. After the original company halted operations and closed its stores, manufacturer FAM Brands bought the trademarks and intellectual property in a 2019 deal and continues to run the label, which now sells mainly direct-to-consumer online.