82% matchX-Girl
90s-rooted girls' graphic tees with the same slouchy fit
What changes: Skate/riot-girl edge and Japanese production rather than sunny LA lounge
Brand profile
Wildfox Couture
Los Angeles label known for retro-inspired graphic tees, soft fleece sweatshirts and loungewear, now owned by manufacturer FAM Brands.
Los AngelesOrigin
WomenswearFocus
Y2KStyle
$$Price
4 brands like Wildfox Couture like X-Girl, One Teaspoon, Praying →
What to know about Wildfox Couture
Womenswear, built on soft basics
The line is women's: graphic tees, fleece sweatshirts and loungewear in worn-in fabrics, extended into swim, denim and sunglasses.
Slogan prints do the work
Design leans on slogan graphics and 1970s and 1990s Californian imagery, pushed further by heavily styled campaign photography.
Same name, different owner
The original company halted operations and closed its stores; manufacturer FAM Brands bought the trademarks in 2019 and now runs it mainly direct-to-consumer online.
If you like Wildfox Couture
82% match
73% matchOne Teaspoon
Same festival-girl vintage wash, denim-led instead of fleece
What changes: Built on destroyed denim shorts, not loungewear and slogan prints
70% matchPraying
Slogan-print tee formula with internet-era irony
What changes: Ironic, meme-driven messaging vs retro-nostalgic Californiana
66% matchThe Ragged Priest
Young statement knits and customised denim, louder attitude
What changes: UK club aesthetic, more embellishment, less soft loungewear
Brand facts
Wildfox is a Los Angeles womenswear label founded by Kimberly Gordon, Emily Faulstich and Jimmy Sommers, built on retro-referencing graphic tees, fleece sweatshirts and loungewear in soft, worn-in fabrics, plus swim, denim and sunglasses. Its output leans on slogan prints, 1970s and 1990s Californian imagery and heavily styled campaign photography. After the original company halted operations and closed its stores, manufacturer FAM Brands bought the trademarks and intellectual property in a 2019 deal and continues to run the label, which now sells mainly direct-to-consumer online.
- Founded
- 2007
- Origin
- Los Angeles, United States
- Made in
- USA, Asia
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Y2K, Streetwear