86% matchCall Me 917
Artist-run skate label with own decks and graphic-led cut-and-sew
What changes: Sparser NY minimalism, higher price, less Y2K velour
Brand profile
Independent South East London skate brand mixing British skateboarding with 80s LA and Y2K nostalgia across apparel and decks.
4 brands like Yardsale like Call Me 917, Osiris, WeSC →

Yardsale is an independent South East London skate label founded in 2012 by Daniel Kreitem, a former Slam City Skates employee who started the brand from his bedroom. It pairs British skateboarding with 1980s Los Angeles and Y2K nostalgia: velour track tops, quarter-zips, corduroy and denim, bold graphic tees, knitwear, caps and its own decks. The brand releases regular seasonal collections and skate videos, backed by a team including Alex Hatfield, Curtis Pearl and Danny Brady, and sells through core skate shops worldwide plus its own webstore.
86% matchArtist-run skate label with own decks and graphic-led cut-and-sew
What changes: Sparser NY minimalism, higher price, less Y2K velour
70% matchStraight-up Y2K skate revival, led by chunky footwear
What changes: Shoe-first heritage brand rather than indie apparel house
64% matchSkate-and-music graphics with late-2000s nostalgia pull
What changes: Scandinavian, no board program, more logo hoodies
62% matchArt-led skate graphics with a corduroy-and-denim leaning
What changes: Surf-rooted Australian, no team or video output