88% matchstein
Same Tokyo minimal-tailoring wave, odd Japanese fabrics
Brand profile
YOKE
Tokyo label by Norio Terada making art-referenced knitwear and shirting that blends clean tailoring with distressed, experimental detail.
TokyoOrigin
Minimalist / ContemporaryStyle
$$$Price
Similar to stein, my beautiful landlet, Sacai →
What to know about YOKE
Each season starts with an artist
Collections are built around a specific reference — Clyfford Still, Jean Arp — which drives the colour, pattern and fabric experiments rather than a seasonal theme.
Knitwear and shirting, deliberately off
Refined knits and tailored shirts are pushed with distressed detailing and unusual proportions, so the polish is undercut on purpose.
Award backing behind the price
Designer Norio Terada won the Tokyo Fashion Award in 2022 and the Fashion Prize of Tokyo for 2026, which took the label to Paris Fashion Week.
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Brand facts
YOKE is a Tokyo label founded by designer Norio Terada, a Bunka Fashion College graduate who went independent in 2016 and debuted the brand for Autumn/Winter 2018. Its name signals "connection," and collections pair refined knitwear and tailored shirting with distressed detailing, unusual proportions and fabric experiments, each season built around an artist reference such as Clyfford Still or Jean Arp. Terada won the Tokyo Fashion Award in 2022 and the Fashion Prize of Tokyo for 2026, taking the brand to Paris Fashion Week. Stocked by SSENSE, HAVEN, Namu Shop and Lane Crawford.
- Founded
- 2018
- Origin
- Tokyo, Japan
- Price
- $$$
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Avant-garde
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