Brand profile
YOKE
Tokyo label by Norio Terada making art-referenced knitwear and shirting that blends clean tailoring with distressed, experimental detail.
TokyoOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like YOKE like stein, my beautiful landlet, Sacai →
What to know about YOKE
YOKE is a Tokyo label founded by designer Norio Terada, a Bunka Fashion College graduate who went independent in 2016 and debuted the brand for Autumn/Winter 2018. Its name signals "connection," and collections pair refined knitwear and tailored shirting with distressed detailing, unusual proportions and fabric experiments, each season built around an artist reference such as Clyfford Still or Jean Arp. Terada won the Tokyo Fashion Award in 2022 and the Fashion Prize of Tokyo for 2026, taking the brand to Paris Fashion Week. Stocked by SSENSE, HAVEN, Namu Shop and Lane Crawford.
Looks from YOKE
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88% matchstein
Same Tokyo minimal-tailoring wave, odd Japanese fabrics
What changes: Quieter and more restrained; no distressing or art-theme narrative
78% matchmy beautiful landlet
Japanese unisex volume play on soft shirting and knits
What changes: Softer, less conceptual detailing and lower price
73% matchSacai
Tokyo hybridising of tailoring archetypes, bigger budget
What changes: Far pricier, spliced-fabric signature over knitwear focus
72% matchCMMN SWDN
Knit-led collections with relaxed tailoring and art references
What changes: Scandinavian-Middle Eastern palette, less distressed finishing
Brand facts
- Founded
- 2018
- Origin
- Tokyo, Japan
- Price
- $$$
- Typical prices
- Jackets $555–$865 · Trousers $385–$435 · Shirts $365–$395
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Avant-garde