O'Neill captures the essence of coastal living with its vibrant, laid-back aesthetic. Featuring lightweight materials and dynamic silhouettes, the brand is known for its surf-inspired pieces that seamlessly transition from beach to boardwalk. Whether it’s a pair of boardshorts or a stylish rash guard, O'Neill embodies a fit that emphasizes both comfort and freedom of movement, perfect for those who live for sun-soaked adventures.

To discover more brands that resonate with O'Neill's style and ethos, look no further than Volcom, RVCA, Quiksilver, and Hurley. These brands share a commitment to high-quality craftsmanship, innovative designs, and a spirited attitude that speaks to the active lifestyle. Join us as we delve into a curated list that celebrates the very best in surf and skate culture, inviting you to embrace the ocean breeze and explore your own unique style.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Quiksilver
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Why Similar?
Sig Zane Designs
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Style
$$-$$$
Why Similar?
Hurley
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$$
Why Similar?
PacSun
Match (%)
Style
$$
Why Similar?
Billabong
Match (%)
Style
$$
Why Similar?
Salty Crew Clothing
Match (%)
Style
$$
Why Similar?
Hawaiian Island Creations
Match (%)
Style
$$
Why Similar?
Former
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Why Similar?
Maui and Sons
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Why Similar?
Volcom
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Why Similar?
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Quiksilver

Size Guide
$$
Med
$$ (Med)
Quality Outdoors
Origin
Torquay, Australia
Made in
Asia
Founded
1969

Quiksilver is an American surf and outdoor brand known for its high-quality surfwear and outdoor clothing. They are known for their wide range of surf-inspired clothing, including wetsuits, board shorts, and rash guards, as well as a variety of other outdoor clothing and gear, including jackets, pants, and backpacks. They also offers a line of snowboard and ski clothing.

Sig Zane Designs

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Surf
Streetwear
Origin
Hilo, United States
Made in
USA
Founded
1985
Sig Zane Designs is a Hawaiian-based clothing brand that is known for its unique and intricate prints inspired by the natural beauty and cultural heritage of Hawaii. The brand offers a range of clothing items, including shirts, dresses, and accessories, that feature these beautiful and meaningful designs.
$$
Med
$$ (Med)
Casual
Surf
Origin
Costa Mesa, USA
Made in
China, Thailand
Founded
1962
Hurley is a surf-inspired clothing brand that offers a range of apparel and accessories for men, women, and children. Known for their innovative designs and high-quality materials, Hurley combines style and functionality to create clothing that is perfect for both the beach and the streets.
$$
Med
$$ (Med)
Casual
Surf
Origin
Anaheim, United States
Made in
Asia
Founded
1980
PacSun is known for its laid-back and casual California-inspired style. Their clothing line includes a wide range of trendy and comfortable apparel for both men and women, including graphic tees, hoodies, denim, and swimwear.

Billabong

Size Guide
$$
Med
$$ (Med)
Casual
Surf
Origin
Gold Coast, Australia
Made in
Asia
Founded
1973
Billabong is known for its surf-inspired clothing and accessories. Their collections feature beachy prints, casual cuts, and comfortable fabrics, perfect for a day at the beach or a laid-back lifestyle.

Salty Crew Clothing

Size Guide
$$
Med
$$ (Med)
Surf
Casual
Origin
San Clemente, United States
Made in
Asia
Founded
2014
Salty Crew is known for its high-quality and durable clothing that is designed for those who love the ocean and fishing. The brand's products are popular among surfers, fishermen, and other water enthusiasts who want to look good while enjoying their favorite activities.

Hawaiian Island Creations

Size Guide
$$
Med
$$ (Med)
Surf
Technical
Origin
Honolulu, United States
Made in
Asia
Founded
1971
Hawaiian Island Creations is a clothing brand that is known for its surf-inspired apparel and accessories. Their products are designed to reflect the laid-back and adventurous lifestyle of Hawaii, and are popular among surfers and beach-goers alike.
$$
Med
$$ (Med)
Surf
Origin
USA
Made in
Unknown
Founded
2017

Former is an independently owned and operated clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder. Through harnessing the creativity of some of the most influential surfers of our generation, they've created a brand they not only want ride for, but to wear too.

Maui and Sons

Size Guide
$
Low
$ (Low)
Surf
Vintage-inspired
Origin
Maui, USA
Made in
Asia
Founded
1980
Maui and Sons is a clothing brand that is known for its surf-inspired designs and beachy aesthetic. Their collections feature comfortable and functional clothing items such as boardshorts, t-shirts, and hoodies, that are perfect for those who love to spend time in the water or enjoy a laid-back lifestyle.
$$
Med
$$ (Med)
Casual
Skateboarding
Origin
Costa Mesa, USA
Made in
Asia
Founded
1991
Volcom is a clothing brand known for its edgy and alternative style, with a focus on skateboarding and surfing culture. Their clothing and accessories feature bold graphics, unique prints, and a rebellious attitude that appeals to a younger demographic.
$-$$
Low-Med
$-$$ (Low-Med)
Casual
Surf
Origin
La Jolla, United States
Made in
Asia
Founded
1984
Reef is a clothing brand that is known for its surf-inspired apparel and footwear. Their products are designed to be comfortable and stylish, making them a popular choice for those who enjoy an active lifestyle.
$
Low
$ (Low)
American-made
Surf
Origin
Los Angeles, United States
Made in
Asia
Founded
1954
Katin is renowned for its durable, high-quality surf trunks, embracing a timeless, coastal California lifestyle. The brand has expanded its collection to include versatile apparel that blends outdoor functionality with modern comfort.
$$
Med
$$ (Med)
Streetwear
Surf
Origin
Costa Mesa, USA
Made in
Asia
Founded
2001
RVCA is known for its unique blend of art, fashion, and street culture. The brand is recognized for its quality clothing and accessories that appeal to the creative and active lifestyle of its customers.
$$-$$$
Med-High
$$-$$$ (Med-High)
Surf
Chic
Origin
Laguna Beach, USA
Made in
Asia, USA
Founded
2009
Mikoh is renowned for its luxurious swimwear and beachwear, designed by sisters Oleema and Kalani Miller. The brand is celebrated for its seamless construction, modern silhouettes, and vibrant prints, embodying a chic, laid-back coastal lifestyle.

Element

Size Guide
$$
Med
$$ (Med)
Sustainable
Skateboarding
Origin
Irvine, USA
Made in
Asia
Founded
1992
Element is a skateboarding-inspired clothing brand that is known for its comfortable and stylish apparel. Their clothing is designed to be both functional and fashionable, with a focus on sustainability and eco-friendliness.

Hollister

Size Guide
$
Low
$ (Low)
Casual
Surf
Origin
Hollister, United States
Made in
Asia
Founded
1947
Hollister is known for its casual and beach-inspired style. Their clothing is often adorned with the brand's signature seagull logo and features comfortable fabrics and laid-back designs.

Rip Curl

Size Guide
$$
Med
$$ (Med)
Casual
Surf
Origin
San Francisco, USA
Made in
China, Thailand
Founded
1969
Rip Curl is a surfwear company that is known for its high-quality and functional clothing and accessories for surfers and beach enthusiasts. The brand is also recognized for its innovative and sustainable approach to manufacturing and design.
$-$$
Low-Med
$-$$ (Low-Med)
Surf
Streetwear
Origin
Honolulu, United States
Made in
Asia
Founded
1964
Kahala is a clothing brand that is known for its casual and comfortable beachwear. The brand's designs feature colorful prints and patterns inspired by the tropical landscapes of Hawaii.
$$
Med
$$ (Med)
Skateboarding
Streetwear
Origin
New York City, United States
Made in
Asia
Founded
1994
Globe is known for its skate-inspired clothing and accessories. Their designs are edgy and trendy, with a focus on quality and durability for the active lifestyle.
An image of VANS green otw old skool reissue 36 sneakers
$-$$
Low-Med
$-$$ (Low-Med)
High-quality
Origin
Anaheim, USA
Made in
China, Vietnam
Founded
1966

Vans is an American footwear and apparel brand that is best known for its skateboarding shoes. The company was founded in Anaheim, California, in 1966, and has since expanded to offer a range of casual footwear and clothing.

DC Shoes

Size Guide
$$
Med
$$ (Med)
Skateboarding
Streetwear
Origin
Huntington Beach, United States
Made in
Asia
Founded
1993
DC Shoes is a brand that is known for its skateboarding shoes and apparel. The brand is popular among skateboarders and has a reputation for producing high-quality and durable products.
$$-$$$
Med-High
$$-$$$ (Med-High)
No items found.
Origin
Seattle, United States
Made in
Asia
Founded
2003
Mishka is a streetwear brand that is known for its bold graphics and unique designs. The brand has a cult following and is popular among the skate and hip-hop communities.
$$
Med
$$ (Med)
No items found.
Origin
Los Angeles, USA
Made in
Asia
Founded
1989
Obey is a clothing brand known for its streetwear-inspired designs that often feature political and social commentary.

Diamond Supply Co.

Size Guide
$$
Med
$$ (Med)
Streetwear
Skateboarding
Origin
Los Angeles, USA
Made in
Asia
Founded
1998
Diamond Supply Co. is a streetwear brand that is known for its iconic diamond logo and bold graphics. The brand offers a range of apparel, including t-shirts, hoodies, and accessories, that are designed with a unique blend of skateboarding and hip-hop culture.
A women wearing a Stüssy green & black embroidered reversible jacket

Stüssy

Size Guide
$$
Med
$$ (Med)
Streetwear
Surf
Origin
Los Angeles, USA
Made in
Asia & North America
Founded
1980

Stussy is an California-born clothing brand known for its streetwear and surf-inspired clothing. Stussy, with it's iconic logo, was one of the first streetwear brands and helped to establish the genre and popularize it.

$$
Med
$$ (Med)
Skateboarding
Streetwear
Origin
Los Angeles, United States
Made in
USA
Founded
1999
Lakai is a skateboarding footwear and apparel brand that is known for its high-quality and stylish skate shoes. The brand is also recognized for its team of professional skateboarders who collaborate with Lakai to create innovative and functional products.
$$
Med
$$ (Med)
Skateboarding
Origin
San Francisco, USA
Made in
China
Founded
2002

Huf is an American skate brand known for its skateboarding and streetwear-inspired products, which feature bold graphics and a California-inspired aesthetic. The brand's footwear is especially popular among skaters, while its apparel and accessories are sought after by streetwear fans.

10 Deep

Size Guide
$$
Med
$$ (Med)
Streetwear
Urban
Origin
New York City, USA
Made in
Asia
Founded
1995
10 Deep is a streetwear brand that is known for its bold graphics, unique designs, and cultural references. The brand offers a wide range of apparel and accessories, including t-shirts, hoodies, jackets, hats, and more, that appeal to the fashion-conscious and style-savvy youth.

LRG Clothing

Size Guide
$$
Med
$$ (Med)
Streetwear
Urban
Origin
Irvine, United States
Made in
Asia
Founded
1999
LRG Clothing is known for its streetwear-inspired clothing that combines art, music, and fashion. The brand is recognized for its bold graphics, unique prints, and attention to detail in their designs.

Brixton

Size Guide
$$
Med
$$ (Med)
Sophisticated
Minimalist
Origin
Brixton, England
Made in
Asia.
Founded
2004
Brixton is a clothing brand that is known for its timeless and classic designs that are inspired by music, culture, and the people who wear them. Their collections include hats, jackets, pants, and shirts that are made with high-quality materials and are designed to last.

30 Brands like O'Neill

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{"pillar":"O'Neill","rows":[{"name":"Quiksilver","score":89,"style":"Surf / Skate","price":"Med","whySimilar":"Quiksilver shares a similar surf/skate aesthetic and product range with O'Neill."},{"name":"Sig Zane Designs","score":88,"style":"Surf / Skate","price":"Med-High","whySimilar":"Very similar style, silhouette, and fit, with a matching focus on cultural and aesthetic richness through unique prints."},{"name":"Hurley","score":86,"style":"Surf / Skate","price":"Med","whySimilar":"Hurley mirrors O'Neill's surf culture roots while offering innovative designs."},{"name":"PacSun","score":86,"style":"Surf / Skate","price":"Med","whySimilar":"Matches O'Neill in style, silhouette, palette, and segment. Widely recognized in similar niche with trendy offerings."},{"name":"Billabong","score":84,"style":"Surf / Skate","price":"Med","whySimilar":"Billabong shares a focus on surf-inspired casual wear with a vibrant aesthetic, like O'Neill."},{"name":"Salty Crew Clothing","score":82,"style":"Surf / Skate","price":"Med","whySimilar":"Has similar style, materials, and cultural positioning with a focus on ocean-related lifestyles."},{"name":"Hawaiian Island Creations","score":81,"style":"Surf / Skate","price":"Med","whySimilar":"Aligns well with surf culture, medium price, and fitting aesthetics, appealing to the same audience."},{"name":"Former","score":80,"style":"Surf / Skate","price":"Med","whySimilar":"Shares a strong style, silhouette, and creative ethos tied to surf culture."},{"name":"Maui and Sons","score":78,"style":"Surf / Skate","price":"Low","whySimilar":"Matches style and fit with a similar lifestyle focus, but positioned more in vintage inspirations with budget orientation."},{"name":"Volcom","score":77,"style":"Surf / Skate","price":"Med","whySimilar":"Volcom's surf/skate style is reminiscent of O'Neill's offerings, appealing to the same lifestyle."}]}

We hope this roundup of brands like O'Neill helped you find your next favorite label. Have a suggestion we should add? Let us know — we’re always updating these lists to keep them fresh and useful.

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