#1
Quiksilver
89% matchAustralian-founded surf label, owned by Authentic Brands Group since 2023, known for boardshorts, wetsuits and snow outerwear.
Why it's similar. Quiksilver shares a similar surf/skate aesthetic and product range with O'Neill.
Brands Like O'Neill
Updated August 2026 · Ranked by brand similarity
This page is for anyone who buys O'Neill for its wetsuits, boardshorts and beach-to-street basics and wants alternatives at a similar mid price. The closest matches are the other big surf houses — Quiksilver, Billabong, Rip Curl, Volcom — though most are now Authentic Brands Group licensing operations rather than founder-run companies, while Katin, Former and Salty Crew cover the independent end. Hawaii labels like Sig Zane, Kahala and HIC are the pick if you want prints with actual provenance.
#2
Sig Zane Designs
88% matchFamily-run Hilo label making aloha shirts and dresses from original prints rooted in native Hawaiian plants, hula practice and place-based stories.
Why it's similar. Very similar style, silhouette, and fit, with a matching focus on cultural and aesthetic richness through unique prints.
#3
Hurley
86% matchCalifornia surf and lifestyle brand founded by Bob Hurley, known for Phantom boardshorts, graphic tees and beachwear, now owned by Bluestar Alliance.
Why it's similar. Hurley mirrors O'Neill's surf culture roots while offering innovative designs.
#4
PacSun
86% matchCalifornia-born teen and young-adult retailer selling graphic tees, baggy denim, fleece and swim through roughly 300 US stores and pacsun.com.
Why it's similar. Matches O'Neill in style, silhouette, palette, and segment. Widely recognized in similar niche with trendy offerings.
#5
Billabong
84% matchAustralian surf brand from 1973, known for triple-stitched boardshorts, wetsuits and beach-print casualwear; now owned and licensed by Authentic Brands Group.
Why it's similar. Billabong shares a focus on surf-inspired casual wear with a vibrant aesthetic, like O'Neill.
#6
Salty Crew Clothing
82% matchSouthern California apparel brand making fishing shirts, boardshorts, tees and headwear rooted in sport-fishing and surf culture.
Why it's similar. Has similar style, materials, and cultural positioning with a focus on ocean-related lifestyles.
#7
Hawaiian Island Creations
81% matchHawaii surf brand and retail chain founded in 1971, selling logo apparel, Eric Arakawa-shaped surfboards and hardgoods across Oahu, Maui and Hawaii Island.
Why it's similar. Aligns well with surf culture, medium price, and fitting aesthetics, appealing to the same audience.
#8
Former
80% matchIndependently run surf-rooted apparel and media brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder.
Why it's similar. Shares a strong style, silhouette, and creative ethos tied to surf culture.
#9
Maui and Sons
78% matchAmerican surf-and-skate label from Malibu known for neon Shark Bite graphics, boardshorts and low-priced tees sold through mass retail worldwide.
Why it's similar. Matches style and fit with a similar lifestyle focus, but positioned more in vintage inspirations with budget orientation.
#10
Volcom
77% matchCosta Mesa boardsports apparel brand known for the Stone logo, boardshorts and snow outerwear, now owned by Authentic Brands Group.
Why it's similar. Volcom's surf/skate style is reminiscent of O'Neill's offerings, appealing to the same lifestyle.
#11
Reef
Reef is a California surf brand best known for cushioned flip-flops, sandals and beach-ready casual footwear.
Why it's similar. Fills the beach-footwear slot O'Neill barely touches, with cushioned flip-flops and slides like the bottle-opener Fanning sandal at a low-mid price.
#12
Katin
California surf label founded in 1954, known for hard-wearing canvas surf trunks and heritage-styled coastal casualwear.
Why it's similar. A 1954 Southern California surf label whose heavy canvas trunks, flannels and washed earth-tone casualwear are the closest independent match to O'Neill's heritage surf wardrobe.
#13
RVCA
Costa Mesa surf-skate-art label now owned by Authentic Brands Group, known for boardshorts, graphic tees and its "Balance of Opposites" logo.
Why it's similar. Costa Mesa surf-skate label making boardshorts, tees and trucker hats in the same lane as O'Neill, now under Authentic Brands Group and trading through licensees and rvca.com after its US arm liquidated in April 2025.
#14
Mikoh
California swimwear label by sisters Oleema and Kalani Miller, known for minimal, hardware-free bikinis in muted, surf-informed tones.
Why it's similar. Laguna Beach swim label covering the women's bikini and one-piece side of O'Neill's range, but minimal and hardware-free at a med-high price.
#15
Element
American skate brand founded in 1992, making decks and nature-themed casual apparel; now licensed under Authentic Brands Group after its 2023 Boardriders deal.
Why it's similar. Skate hardgoods and nature-themed fleece, flannels and tees for the same boardsports customer; now licensed under Authentic Brands Group following its 2023 Boardriders deal.
#16
Hollister
Abercrombie-owned teen label selling logo tees, denim and swim in a beachy, Y2K-leaning style, now the growth engine of its parent company.
Why it's similar. Abercrombie-owned teen label selling beachy logo tees, denim and swim at low-mid prices — the manufactured-California version of O'Neill's casual line.
#17
Rip Curl
Australian surf brand from Torquay, Victoria, known for performance wetsuits, boardshorts and beach apparel, owned by KMD Brands.
Why it's similar. The most direct O'Neill rival: a 1969 Torquay wetsuit specialist with Flashbomb and E-Bomb neoprene, boardshorts and beach apparel, owned by KMD Brands since 2019.
#18
Kahala
Honolulu's oldest apparel company, making screen-printed aloha shirts from original in-house artwork since 1936.
Why it's similar. Honolulu's oldest apparel company, screen-printing original aloha-shirt artwork since 1936 at a mid price that matches O'Neill's tier with far more print heritage.
#19
Globe
Australian skate footwear and apparel brand under ASX-listed Globe International, known for vulcanised skate shoes, boardshorts and complete skateboards.
Why it's similar. Australian skate-and-surf brand under ASX-listed Globe International, pairing boardshorts and tees with vulcanised skate shoes and complete boards.
#20
VANS
American skate footwear and apparel brand, founded in Anaheim in 1966 and owned by VF Corporation, known for the Old Skool and Sk8-Hi.
Why it's similar. The default skate shoe alongside surf apparel; VF-owned since 2004 and still built on the Old Skool, Sk8-Hi and waffle-sole classics.
#21
DC Shoes
American skate and snowboard footwear brand founded in 1994, now owned by Authentic Brands Group and operated through licensees.
Why it's similar. Skate and snowboard footwear that pairs with O'Neill's snow outerwear side; owned by Authentic Brands Group and run through licensees since 2025.
#22
Obey
Shepard Fairey's streetwear label, applying his Obey Giant propaganda graphics and political commentary to military- and workwear-rooted basics.
Why it's similar. Shepard Fairey's low-mid streetwear line of graphic tees, hoodies and work jackets, for shoppers who buy O'Neill for logo tees rather than water gear.
#23
Stüssy
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
Why it's similar. Founded by surfboard shaper Shawn Stussy in Laguna Beach, it's the surf-rooted streetwear original, sitting at O'Neill's mid price with tightly controlled chapter-store distribution.
#24
Lakai
Los Angeles–area skate footwear brand started in 1999 by Girl Skateboards co-founders Mike Carroll and Rick Howard.
Why it's similar. Skate footwear from Girl co-founders Mike Carroll and Rick Howard — a shoe-only companion to O'Neill apparel, not a surf substitute.
#25
Huf
HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.
Why it's similar. San Francisco skate and streetwear brand, TSI Holdings–owned, offering low-mid graphic tees, hoodies and caps for the skate side of the wardrobe.
#26
LRG Clothing
American streetwear label founded in 1999, blending hip-hop, skate and art in graphic tees, fleece and denim; owned by Mad Engine since 2017.
Why it's similar. Hip-hop-and-skate graphic tees, fleece and denim from 1999, owned by Mad Engine since 2017 — a street-leaning alternative to O'Neill's casual range.
#27
Brixton
California headwear-turned-apparel brand founded in 2004, known for classic hats, flannels and workwear rooted in SoCal surf, skate and music culture.
Why it's similar. Oceanside label built on SoCal surf, skate and music culture, strong on headwear, flannels and work jackets at a low-mid price.
How we ranked these
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
Compare all 27 at a glance
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Quiksilver | 89% | Surf / Skate | Similar |
| 2 | Sig Zane Designs | 88% | Surf / Skate | More premium |
| 3 | Hurley | 86% | Surf / Skate | Similar |
| 4 | PacSun | 86% | Surf / Skate | Similar |
| 5 | Billabong | 84% | Surf / Skate | Similar |
| 6 | Salty Crew Clothing | 82% | Surf / Skate | Similar |
| 7 | Hawaiian Island Creations | 81% | Surf / Skate | Similar |
| 8 | Former | 80% | Surf / Skate | Similar |
| 9 | Maui and Sons | 78% | Surf / Skate | Cheaper |
| 10 | Volcom | 77% | Surf / Skate | Similar |
| 11 | Reef | — | Similar | |
| 12 | Katin | — | Cheaper | |
| 13 | RVCA | — | Similar | |
| 14 | Mikoh | — | More premium | |
| 15 | Element | — | Similar | |
| 16 | Hollister | — | Cheaper | |
| 17 | Rip Curl | — | Similar | |
| 18 | Kahala | — | Similar | |
| 19 | Globe | — | Similar | |
| 20 | VANS | — | Similar | |
| 21 | DC Shoes | — | Similar | |
| 22 | Obey | — | Similar | |
| 23 | Stüssy | — | Similar | |
| 24 | Lakai | — | Similar | |
| 25 | Huf | — | Similar | |
| 26 | LRG Clothing | — | Similar | |
| 27 | Brixton | — | Similar |
Common questions
Which brand is closest to O'Neill for wetsuits?
Rip Curl. It started in Torquay in 1969 shaping boards before specialising in neoprene, and its Flashbomb and E-Bomb suits compete directly with O'Neill's. It's owned by KMD Brands, the New Zealand-listed group behind Kathmandu and Oboz.
Is Quiksilver still in business?
Yes. Authentic Brands Group has owned it since completing the Boardriders purchase on 1 September 2023. Its US licensee Liberated Brands went into Chapter 11 in February 2025 and closed North American stores, so buy through wholesale and e-commerce; the men's license moved to O5 Apparel and women's to Velocity Global Brands.
What's cheaper than O'Neill?
Maui and Sons is the lowest tier, with boardshorts and neon graphic tees sold through mass retail. Quiksilver, Billabong, Hurley, Volcom, Salty Crew, Katin, PacSun and Hollister all sit in the low-mid band, a step under O'Neill's mid pricing.
Which alternatives are still independent?
Katin, Salty Crew, Former, Sig Zane Designs, Kahala and Hawaiian Island Creations are all founder- or family-run rather than owned by brand-management groups — worth knowing if licensing churn puts you off the big surf labels.
Anything for women's swim specifically?
MIKOH, founded by sisters Oleema and Kalani Miller, makes minimal hardware-free bikinis and one-pieces in muted tones, roughly $100–160 per piece or $250–300 a set — pricier than O'Neill swim but a clear step up in cut.