With its laid-back surfer vibe and dynamic aesthetic, Hurley captures the spirit of coastal living through innovative materials and contemporary silhouettes. This brand masterfully blends functionality with style, offering everything from boardshorts and tees to accessories designed for both active pursuits and chill beach days. The fit is casual yet tailored, making it an ideal choice for those who want to seamlessly transition from the waves to the streets while maintaining a fresh look.
Brands like Quiksilver, Billabong, O'Neill, and Volcom harmoniously align with Hurley’s ethos, delivering the same passion for the surf culture and lifestyle. Each of these names boasts a commitment to quality craftsmanship and an effortless style that appeals to the adventurous spirit. Dive into our curated list to discover even more brands that echo the essence of Hurley, perfect for your next wardrobe refresh.
Quiksilver is an American surf and outdoor brand known for its high-quality surfwear and outdoor clothing. They are known for their wide range of surf-inspired clothing, including wetsuits, board shorts, and rash guards, as well as a variety of other outdoor clothing and gear, including jackets, pants, and backpacks. They also offers a line of snowboard and ski clothing.
Vans is an American footwear and apparel brand that is best known for its skateboarding shoes. The company was founded in Anaheim, California, in 1966, and has since expanded to offer a range of casual footwear and clothing.
Huf is an American skate brand known for its skateboarding and streetwear-inspired products, which feature bold graphics and a California-inspired aesthetic. The brand's footwear is especially popular among skaters, while its apparel and accessories are sought after by streetwear fans.
The Hundreds is a LA-founded streetwear brand known for its streetwear-inspired clothing, which draw inspiration from Californian culture, including punk, skate, and surf. Expect bold graphics, bright colors, and embroidery, as well as its collaborations with other brands and artists.
Stussy is an California-born clothing brand known for its streetwear and surf-inspired clothing. Stussy, with it's iconic logo, was one of the first streetwear brands and helped to establish the genre and popularize it.
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Thrasher is a skateboarding magazine and clothing brand that has been a fixture of skate culture since its founding in 1981. They are known for their classic flame logo and their skateboarding-centric clothing designs.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
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