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Looking to step up from Gosha Rubchinskiy? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.
Paris-founded label led by Guram Gvasalia, turning workwear, merch and uniform codes into oversized, logo-heavy runway collections.
Why it's similar. Both Gosha Rubchinskiy and Vetements share an oversized, relaxed silhouette and a bold approach to streetwear aesthetics.
What changes. Higher price and louder runway provocation, still trading
Milan-based luxury streetwear label founded by Virgil Abloh in 2012, majority-owned by LVMH and creatively led by Ib Kamara.
Why it's similar. Like Gosha Rubchinskiy, Off-White blends streetwear influences with bold graphics and oversized fits.
What changes. Bigger logo-luxury machine, no regional youth narrative
London menswear-led label founded in 2007 by Martine Rose, known for distorted proportions, rave-culture references and recurring Nike collaborations.
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London brand founded in 2015 by Samuel Ross, pairing brutalist industrial design with technical outerwear; owned by Frasers-backed Four Marketing since late 2024.
London label founded by Jonathan Anderson in 2008, known for gender-fluid, craft-led design, sculptural knitwear and Bumper and Chain bags.
Kering-owned London luxury house, now branded McQueen, pairing dark-romantic tailoring and skull motifs under creative director Seán McGirr.
Kering-owned Parisian luxury house, founded in Spain in 1919, now led by Pierpaolo Piccioli after a decade under Demna.
Antwerp house known for clashing prints, embroidery and relaxed tailoring, now designed by Julian Klausner under majority owner Puig.
VETEMENTS, Off-White, Martine Rose lead our ranking. Looking to step up from Gosha Rubchinskiy? These 8 brands share the aesthetic but bring elevated materials, construction and a higher price tier — ranked by overall similarity.