22Fresh

22Fresh is a Regina-based apparel label operating as 22Fresh Apparel Inc., founded by athletes and led by CEO Kip Simon. It builds sport-influenced streetwear basics — hoodies, tees, joggers, headwear — sold through its Regina flagship, online store and a custom team-gear program for clubs and organizations. The brand works closely with Canadian hockey properties, including a lavender capsule with the WHL's Regina Pats benefiting the Saskatchewan Cancer Foundation and a "Drip Collection" with the Edmonton Oilers sold at ICE District Authentics.