Brand profile

22Fresh

Regina athlete-founded label making sport-influenced streetwear basics and custom team gear, with hockey collaborations including the Regina Pats and Edmonton Oilers.

ReginaOrigin

UnisexFocus

Athleisure / SportswearStyle

$$Price

Shop 22Fresh ↗

4 brands like 22Fresh like Reigning Champ Toronto, Reigning Champ, THE LEGENDS LEAGUE →

What to know about 22Fresh

Hockey partnerships drive the range

Collaborations with Canadian hockey properties, including a Regina Pats lavender capsule for the Saskatchewan Cancer Foundation and an Edmonton Oilers "Drip Collection."

Athlete-founded, basics-first

Started in 2007 by athletes and run by CEO Kip Simon, the line stays close to sport-influenced staples: hoodies, tees, joggers and headwear.

Also a team-gear supplier

Beyond the Regina flagship and online store, it runs a custom program outfitting clubs and organizations, which shapes the accessible price point.

Known forHoodies & sweatshirtsT-shirts & graphic tees

StyleAthleisure / Sportswear Streetwear Minimalist / Contemporary

If you like 22Fresh

75% match

Reigning Champ Toronto

$$Heavyweight sweatsToronto, Canada

Same Canadian gym-to-street fleece, retail-led in Toronto

What changes: Boutique-level prices, minimal graphics, no custom club orders

Shop Reigning Champ Toronto

80% match

Reigning Champ

$$$Elevated basicsVancouver, Canada

Canadian-made athletic fleece with a cleaner, logo-light look

What changes: Premium pricing and no team-gear or league collab program

Shop Reigning Champ 25 brands like Reigning Champ →

76% match

THE LEGENDS LEAGUE

$$$Graphic fleeceToronto, Canada

Canadian graphic fleece and New Era caps with sport-team energy

What changes: Artist-driven text concepts rather than athlete-founded team gear

Shop THE LEGENDS LEAGUE

72% match

OVO

$$$Logo hoodiesToronto, Canada

Canadian logo hoodies built on hockey and league tie-ins

What changes: Far bigger celebrity platform and higher price point

Shop OVO 17 brands like OVO →

Brand facts

22Fresh is a Regina-based apparel label operating as 22Fresh Apparel Inc., founded by athletes and led by CEO Kip Simon. It builds sport-influenced streetwear basics — hoodies, tees, joggers, headwear — sold through its Regina flagship, online store and a custom team-gear program for clubs and organizations. The brand works closely with Canadian hockey properties, including a lavender capsule with the WHL's Regina Pats benefiting the Saskatchewan Cancer Foundation and a "Drip Collection" with the Edmonton Oilers sold at ICE District Authentics.

Founded: 2007
Origin: Regina, Canada
Price: $$
Focus: Unisex
Facts checked: September 2026
Styles: Athleisure / Sportswear, Streetwear, Minimalist / Contemporary

22Fresh is featured in

Regina stores4 stores →

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