6397

6397 is the in-house label of The NEWS, a New York fashion showroom co-owned by Stella Ishii, who founded the line in 2013 and directs it as creative director. The name renders N-E-W-S on a telephone keypad. Collections focus on relaxed, tomboyish wardrobe staples: oversized cotton jersey, denim, knitwear, leather and outerwear, cut loose and worn plainly rather than styled. The brand sells direct through 6397news.com and stockists including SSENSE and No.6, and has used photographer Ari Marcopoulos for campaign imagery.