80% matchLady White Co.
Plain heavyweight jersey basics in muted, unstyled palette
What changes: Men's-only sportswear, no denim or outerwear depth
Brand profile
6397
New York label 6397, founded in 2013 by showroom owner Stella Ishii, makes relaxed tomboy staples in denim, jersey and knitwear.
New York CityOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$$Price
What to know about 6397
A showroom's own label
6397 is the in-house line of New York fashion showroom The NEWS, started in 2013 by co-owner Stella Ishii, who still directs it; the name spells N-E-W-S on a phone keypad.
Cut loose, worn plainly
The premise is relaxed, tomboyish staples — oversized cotton jersey, denim, knitwear, leather and outerwear — designed to be thrown on rather than styled.
Denim carries the high price
Jeans are what the label is known for, sold at high-tier prices direct and through stockists like SSENSE and No.6, with campaign imagery shot by Ari Marcopoulos.
If you like 6397
80% match
72% match
62% matchNudie Jeans
Organic-cotton denim in loose, lived-in unisex cuts
What changes: Denim specialist with repair programme, less jersey/knit
60% match1XBLUE
Independent womenswear with a rawer, cut-out edge
What changes: Upcycled and body-conscious rather than oversized tomboy
Brand facts
6397 is the in-house label of The NEWS, a New York fashion showroom co-owned by Stella Ishii, who founded the line in 2013 and directs it as creative director. The name renders N-E-W-S on a telephone keypad. Collections focus on relaxed, tomboyish wardrobe staples: oversized cotton jersey, denim, knitwear, leather and outerwear, cut loose and worn plainly rather than styled. The brand sells direct through 6397news.com and stockists including SSENSE and No.6, and has used photographer Ari Marcopoulos for campaign imagery.
- Founded
- 2013
- Origin
- New York City, United States
- Made in
- Italy
- Price
- $$$$
- Typical prices
- Trousers $396–$454
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Workwear / Heritage, Streetwear