Brand profile

Lady White Co.

Los Angeles label making American-made sportswear basics — custom-knit tees, sweats and rugbys in muted colors with minimal branding.

Los AngelesOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$Price

4 brands like Lady White Co. like Wings+horns, South.St, Fax Copy Express →

A man wearing a Lady White Co t-shirt and pants with a sweater draped overLady White Co. — Off-White Point JacketLady White Co. — Blue Summer Wool Polo

What to know about Lady White Co.

It started with one white tee

The label launched in 2015 around a single white jersey T-shirt, and the current range of rugbys, sweatshirts and lounge pieces grew out of that one product.

Made within ten miles of home

Production stays in family-run factories roughly ten miles from the Los Angeles headquarters, on custom-knit fabrics rather than off-the-shelf jersey.

You pay for cloth, not logos

Branding is minimal and colors are muted, so the price sits on fabric quality and the relaxed, boxy cuts rather than visible graphics.

Known forHoodies & sweatshirtsT-shirts & graphic tees

The pieces that define Lady White Co.

Shop Lady White Co. →
Lady White Co. — Mini Crewneck Sweatshirt

Mini Crewneck Sweatshirt

The brand's custom-knit, boxy crewneck sweatshirt in muted, unbranded colorways is the cornerstone of its American sportswear range.

3 live now · from $96

Explore Mini Crewneck →
Lady White Co. — Point Jacket

Point Jacket

A relaxed, minimal overshirt-jacket that has become one of Lady White Co.'s most recognizable outerwear staples.

2 live now · from $183

Explore Point Jacket →

Rugby T-Shirt

An evolution of the label's founding white jersey tee, cut in heavier custom knit with the brand's signature relaxed proportions.

Explore Rugby T-Shirt →

Shop Lady White Co.

Shop all Lady White Co. ↗
48 discounted43% typical markdown70% deepest markdown3 retailersSee all of today's deals →

Available atLost & Found · SSENSE · END.

How Lady White Co. fits

Overall fit

true to size

Pieces generally fit true to size with an intentionally relaxed, boxy cut that sits fuller through the body than typical fitted basics.

Tip: Take your usual size for the intended relaxed, boxy fit; size down only if you want a slimmer look.

boxyrelaxedtrue to sizeheavyweight fabricfull through the body

Medium confidence · based on 8 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtstrue to sizerelaxed, boxyStick with your usual size; the fit is roomy but not oversized.
Shirts & overshirtstrue to sizerelaxedTake your normal size for a relaxed rugby or knit shirt fit.
T-shirts & graphic teestrue to sizeboxy, relaxedOrder your normal size for the signature boxy fit; size down for a trimmer, more tucked look.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Lady White Co.

A man wearing black illustrate t-shirt68% match

South.St

$$Everyday sweatsMelbourne, Australia

Boxy oversized sweats and hoodies, quieter colors

What changes: Cheaper, loungewear-focused, no US manufacturing story

A man wearing a tie dye Goodhood t-shirt and green pants62% match

Goodhood

$$Curated browsingLondon, United Kingdom

Own-label basics beside Japanese and European picks

What changes: Retailer breadth incl. homeware; less knit specialization

Lady White Co. fit questions

Does Lady White Co. run big or small?

Lady White Co. fits true to size. Take your usual size for the intended relaxed, boxy fit; size down only if you want a slimmer look. Pieces generally fit true to size with an intentionally relaxed, boxy cut that sits fuller through the body than typical fitted basics.

How does Lady White Co. fit?

Pieces generally fit true to size with an intentionally relaxed, boxy cut that sits fuller through the body than typical fitted basics. Overall shape: relaxed, boxy.

How do Lady White Co. hoodies & sweatshirts fit?

Lady White Co. hoodies & sweatshirts fits true to size. Stick with your usual size; the fit is roomy but not oversized. Shape: relaxed, boxy.

How do Lady White Co. shirts & overshirts fit?

Lady White Co. shirts & overshirts fits true to size. Take your normal size for a relaxed rugby or knit shirt fit. Shape: relaxed.

How do Lady White Co. t-shirts & graphic tees fit?

Lady White Co. t-shirts & graphic tees fits true to size. Order your normal size for the signature boxy fit; size down for a trimmer, more tucked look. Shape: boxy, relaxed.

Brand facts

Lady White Co. is a Los Angeles label founded in 2015 that began with a single focus: the white jersey T-shirt. It now produces a broader range of American sportswear built on custom-knit fabrics, muted colors and relaxed, boxy proportions — tees, rugbys, sweatshirts, athletic and lounge pieces. Garments are made in the USA in family-run factories within roughly ten miles of the brand's headquarters, and the line is carried by retailers including SSENSE, Liberty London and Très Bien. The approach stays deliberately plain, with minimal branding.

Founded
2015
Origin
Los Angeles, United States
Made in
United States
Price
$$$
Typical prices
T-shirts $98–$135 · Knitwear $270–$461 · Hoodies $202–$246
Focus
Menswear
Facts checked
September 2026
Styles
Minimalist / Contemporary, Workwear / Heritage, Streetwear

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