74isWar

74isWar, also written seventyfouriswar, is an Atlanta streetwear label led by founder Sleazy (@Sleazyjpg). Collections lean on military and workwear references — field jackets, cargo and denim pants, thermals, vests and graphic tees in muted utilitarian palettes. The brand grows mainly through TikTok and Instagram, where hauls, reviews and drop announcements drive sales, plus community events such as run clubs staged around New York Fashion Week. Social coverage reports a 2025 collaboration with UK label Corteiz. Sold direct-to-consumer online and through periodic warehouse sales.