80% matchWood Wood
Northern European graphic sportswear with a longer run
What changes: More fashion-week polish and Scandinavian minimalism, less collegiate Americana
Brand profile
The New Originals Amsterdam
Independent Amsterdam streetwear label mixing collegiate Americana with technical utility under its "Creatives Are The New Athletes" ethos.
AmsterdamOrigin
MenswearFocus
StreetwearStyle
$$Price
4 brands like The New Originals Amsterdam like Wood Wood, Souvenir Official, Honor the Gift →
What to know about The New Originals Amsterdam
The New Originals (TNO) is an independent Amsterdam label built by a group of friends who moved from a lifestyle blog into clothing, formally launching the brand in 2015 after operating as a creative collective. It works around the slogan "Creatives Are The New Athletes," pairing collegiate Americana with technical utility: letterman cardigans and knitwear, parachute-nylon cargos, workwear jackets, logo tees and hoodies in bold retro lettering. The brand runs a flagship store on Amsterdam's Zeedijk, remains independently owned, and sells direct plus through European streetwear retailers.
How The New Originals Amsterdam fits
Overall fit
slightly large
Most pieces are cut with intentional room, so shoppers typically find TNO sits looser than a standard EU size, with tees, hoodies and cargos reading oversized on the body.
Tip: Take your usual size for the intended oversized look, or size down one if you want a closer, more regular fit.
Low confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | heavily relaxed, oversized streetwear cut | Consider sizing down unless you specifically want a very oversized hoodie. |
| Jackets | slightly large | workwear-inspired and roomy, cut with layering space | Take your usual size if you plan to layer knitwear underneath, otherwise size down. |
| Shirts & overshirts | slightly large | relaxed camp-collar and overshirt shapes rather than tailored | Go with your normal size for a loose drape, or down one for a cleaner line. |
| T-shirts & graphic tees | slightly large | boxy with a wide chest and slightly dropped shoulder | Stick with your usual size for the intended boxy look, or size down if you prefer a trimmer tee. |
| Trousers & pants | slightly large | relaxed to baggy, especially the parachute and cargo styles | Take your normal waist size but expect a wide leg and extra length that may need hemming. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like The New Originals Amsterdam
80% match
79% matchSouvenir Official
European graphic hoodies with a message-first identity
What changes: Overtly political slogans rather than creative-community branding
75% matchHonor the Gift
Workwear-and-Americana staples with sport-culture roots
What changes: LA basketball framing and heavier canvas/denim rather than technical nylon
72% matchStudents Golf
Small label using sport as a creative-scene lens
What changes: Golf-course focus and US collegiate feel
The New Originals Amsterdam fit questions
Does The New Originals Amsterdam run big or small?
The New Originals Amsterdam fits slightly large. Take your usual size for the intended oversized look, or size down one if you want a closer, more regular fit. Most pieces are cut with intentional room, so shoppers typically find TNO sits looser than a standard EU size, with tees, hoodies and cargos reading oversized on the body.
How does The New Originals Amsterdam fit?
Most pieces are cut with intentional room, so shoppers typically find TNO sits looser than a standard EU size, with tees, hoodies and cargos reading oversized on the body. Overall shape: relaxed to boxy, streetwear-leaning cuts with dropped shoulders on jersey and outerwear.
How do The New Originals Amsterdam hoodies & sweatshirts fit?
The New Originals Amsterdam hoodies & sweatshirts runs large. Consider sizing down unless you specifically want a very oversized hoodie. Shape: heavily relaxed, oversized streetwear cut.
How do The New Originals Amsterdam jackets fit?
The New Originals Amsterdam jackets fits slightly large. Take your usual size if you plan to layer knitwear underneath, otherwise size down. Shape: workwear-inspired and roomy, cut with layering space.
How do The New Originals Amsterdam shirts & overshirts fit?
The New Originals Amsterdam shirts & overshirts fits slightly large. Go with your normal size for a loose drape, or down one for a cleaner line. Shape: relaxed camp-collar and overshirt shapes rather than tailored.
Brand facts
- Founded
- 2015
- Origin
- Amsterdam, Netherlands
- Made in
- Europe
- Price
- $$
- Focus
- Menswear
- Styles
- Streetwear, Athleisure / Sportswear, Minimalist / Contemporary, Workwear / Heritage