The New Originals Amsterdam
The New Originals (TNO) is an independent Amsterdam label built by a group of friends who moved from a lifestyle blog into clothing, formally launching the brand in 2015 after operating as a creative collective. It works around the slogan "Creatives Are The New Athletes," pairing collegiate Americana with technical utility: letterman cardigans and knitwear, parachute-nylon cargos, workwear jackets, logo tees and hoodies in bold retro lettering. The brand runs a flagship store on Amsterdam's Zeedijk, remains independently owned, and sells direct plus through European streetwear retailers.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | runs large | heavily relaxed, oversized streetwear cut | regular body with long, generous sleeves | Consider sizing down unless you specifically want a very oversized hoodie. | low |
| Trousers & pants | slightly large | relaxed to baggy, especially the parachute and cargo styles | long, often intended to stack over footwear | Take your normal waist size but expect a wide leg and extra length that may need hemming. | low |
| Jackets | slightly large | workwear-inspired and roomy, cut with layering space | regular to slightly cropped in the body | Take your usual size if you plan to layer knitwear underneath, otherwise size down. | low |
| T-shirts & graphic tees | slightly large | boxy with a wide chest and slightly dropped shoulder | regular, sometimes sitting short relative to the width | Stick with your usual size for the intended boxy look, or size down if you prefer a trimmer tee. | low |
| Shirts & overshirts | slightly large | relaxed camp-collar and overshirt shapes rather than tailored | regular, designed to be worn untucked | Go with your normal size for a loose drape, or down one for a cleaner line. | low |
Does The New Originals Amsterdam run big or small?
The New Originals Amsterdam fits slightly large. Take your usual size for the intended oversized look, or size down one if you want a closer, more regular fit. Most pieces are cut with intentional room, so shoppers typically find TNO sits looser than a standard EU size, with tees, hoodies and cargos reading oversized on the body.
How does The New Originals Amsterdam fit?
Most pieces are cut with intentional room, so shoppers typically find TNO sits looser than a standard EU size, with tees, hoodies and cargos reading oversized on the body. Overall shape: relaxed to boxy, streetwear-leaning cuts with dropped shoulders on jersey and outerwear.
How do The New Originals Amsterdam hoodies & sweatshirts fit?
The New Originals Amsterdam hoodies & sweatshirts runs large. Consider sizing down unless you specifically want a very oversized hoodie. Shape: heavily relaxed, oversized streetwear cut.
How do The New Originals Amsterdam trousers & pants fit?
The New Originals Amsterdam trousers & pants fits slightly large. Take your normal waist size but expect a wide leg and extra length that may need hemming. Shape: relaxed to baggy, especially the parachute and cargo styles.
How do The New Originals Amsterdam jackets fit?
The New Originals Amsterdam jackets fits slightly large. Take your usual size if you plan to layer knitwear underneath, otherwise size down. Shape: workwear-inspired and roomy, cut with layering space.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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