82% matchBaubleBar
Trend-led costume jewellery at pocket-money prices
What changes: US-based DTC only, no bags/scarves or store estate
Brand profile
British high-street label selling affordable costume jewellery, bags, scarves and hair accessories, part of the Monsoon Accessorize group.
4 brands like Accessorize like BaubleBar, Francesca’s, Cath Kidston →

Peter Simon opened the first shop in 1984 next door to his Monsoon clothing label, and the two still trade as one group.
Costume jewellery, bags, hair accessories, scarves, hats, sunglasses and beach pieces, mostly colourful, embellished and cheap enough to buy on impulse.
The business entered administration in June 2020 and closed around 35 UK stores; it now sells online, through concessions and overseas franchises.
82% matchTrend-led costume jewellery at pocket-money prices
What changes: US-based DTC only, no bags/scarves or store estate
74% matchBoutique-feel chain mixing accessories with colourful prints
What changes: Apparel-led rather than pure accessories
72% matchBritish floral-print bags and scarves, more heritage-cute
What changes: Signature print identity plus homeware, higher prices
70% matchCheap trend hoops and layered chains for Gen Z
What changes: Jewellery only, online-native
Accessorize is a London-based high-street accessories retailer founded in 1984 by Peter Simon, who opened its first shop in Covent Garden next to his clothing label Monsoon. It sits alongside Monsoon in the Monsoon Accessorize group and sells costume jewellery, bags and purses, hair accessories, scarves, hats, sunglasses and beach and travel pieces at pocket-money prices, with colourful, holiday-leaning prints and embellishment. The business entered administration in June 2020 and closed around 35 UK stores, and now trades online, through concessions and franchised stores overseas.