65% matchBaggu
Colourful printed everyday totes at low prices
What changes: Minimal nylon design language, no clothing
Brand profile
Cath Kidston
British heritage label known for vintage floral prints on bags, clothing and homeware, now owned and relaunched by Next plc.
LondonOrigin
WomenswearFocus
Workwear / HeritageStyle
$$Price
4 brands like Cath Kidston like Baggu, Anthropologie, Garnet Hill →
What to know about Cath Kidston
Prints carry the whole range
Vintage-style florals, polka dots and novelty motifs are the constant, applied to oilcloth totes, backpacks, laptop cases, pyjamas, aprons, bedding and kitchenware alike.
The label you see is Next-owned
After two administrations, Next plc bought the name, domains and IP for £8.5m in 2023 and relaunched it online, inside Next stores and at a Westfield London shop in 2024.
Bags and home, not tailoring
Strength sits in coated-cotton carry goods and household pieces at low-to-mid prices, with clothing limited largely to cotton dresses and sleepwear.
If you like Cath Kidston
65% match
80% matchAnthropologie
Print-heavy vintage-inspired clothing plus homeware
What changes: Higher price point and far broader lifestyle range
71% matchGarnet Hill
Catalog mix of natural-fibre apparel and bedding
What changes: Preppy New England palette rather than novelty florals
69% matchModcloth
Retro-print dresses at a similar cheerful price
What changes: Apparel only, no bags or homeware
Brand facts
British lifestyle label built on vintage-inspired floral, polka-dot and novelty prints applied across oilcloth totes, backpacks, laptop cases, cotton dresses, pyjamas, aprons, bedding and kitchenware. Founded by Cath Kidston in Holland Park, London in 1993, the company collapsed into administration twice before Next plc bought the brand name, domains and intellectual property from administrators for £8.5m in March 2023. Next relaunched it online and inside Next stores, then opened a standalone shop at Westfield London in October 2024. Licensing deals with Beanstalk partners extend the prints into North America from 2026.
- Founded
- 1993
- Origin
- London, United Kingdom
- Made in
- China, India, Sri Lanka
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Workwear / Heritage, Y2K, Minimalist / Contemporary