Adika
Adika is a Tel Aviv fast-fashion label selling women's clothing, swimwear, footwear and accessories aimed at Gen Z shoppers. Its range covers party dresses, corsets, crop tops, denim, co-ord sets and loungewear, mixing imported styles with pieces made exclusively for its own site. The brand built its audience through TikTok and influencer marketing, collaborated with Puma in 2014, and expanded abroad with English-language sites including a 2021 UK launch. Golf Group took a 75% stake in 2015; Adika listed on the Tel Aviv Stock Exchange in 2018 and operates stores in Israeli malls.
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