88% matchPrincess Polly
TikTok-built Gen Z going-out wear, same price tier
What changes: Bigger global scale and marketing budget
Brand profile
Adika
Tel Aviv-based Gen Z fast-fashion label selling trend-driven women's clothing, swimwear and accessories online and through Israeli mall stores.
Tel AvivOrigin
WomenswearFocus
Y2KStyle
$Price
4 brands like Adika like Princess Polly, Tobi, Selfie Leslie →
What to know about Adika
Adika is a Tel Aviv fast-fashion label selling women's clothing, swimwear, footwear and accessories aimed at Gen Z shoppers. Its range covers party dresses, corsets, crop tops, denim, co-ord sets and loungewear, mixing imported styles with pieces made exclusively for its own site. The brand built its audience through TikTok and influencer marketing, collaborated with Puma in 2014, and expanded abroad with English-language sites including a 2021 UK launch. Golf Group took a 75% stake in 2015; Adika listed on the Tel Aviv Stock Exchange in 2018 and operates stores in Israeli malls.
If you like Adika
88% match
83% match
81% matchSelfie Leslie
Influencer-marketed party dresses and matching sets
What changes: Narrower focus, no swim or loungewear
79% matchStelly
Cheap trend sets and separates, near-weekly drops
What changes: Australian-market focused, less accessories
Brand facts
- Founded
- 2011
- Origin
- Tel Aviv, Israel
- Made in
- China
- Price
- $
- Focus
- Womenswear
- Styles
- Y2K, Streetwear, Minimalist / Contemporary