90% matchAstrid & Miyu
Piercing studios and curated ear stacks, silver-forward
What changes: Retail-store led with in-house piercing service, mostly plated silver
Brand profile
Direct-to-consumer jewelry brand built around hypoallergenic flat-back earrings and piercing styles in solid gold and sterling silver.
4 brands like Adornmonde like Astrid & Miyu, Mejuri, Missoma →

Adornmonde is a direct-to-consumer jewelry label founded by Niki Allworth, selling online rather than through wholesale. The range centers on everyday earrings: flat-back studs, huggie hoops and piercing jewelry in solid gold, gold-tone plate and sterling silver, marketed as hypoallergenic and safe to sleep and swim in. Necklaces, rings, bracelets and anklets fill out the catalogue, with diamond and gemstone pieces at the top end. Merchandising leans on stacking, curated ear sets and a one-year warranty, with bestsellers priced around $150.
90% matchPiercing studios and curated ear stacks, silver-forward
What changes: Retail-store led with in-house piercing service, mostly plated silver
87% matchBigger DTC player in 14k everyday gold and flat-backs
What changes: Broader fine-jewelry range and higher average price
80% matchLayering-driven gold-plated chains and gemstone hoops
What changes: Demi-fine plating focus, more necklace/charm led than piercings
76% matchSolid 14k only, no plated tier
What changes: Fine-jewelry pricing, less piercing-specific merchandising