A man wearing a Ahluwalia Signature Denim Jacket

Ahluwalia

$$$
StyleStreetwearAvant-gardeWorkwear / Heritage
Known forJeans & denimSweaters & knitwear
Origin · London, United KingdomMade in · AsiaFounded · 2018

Ahluwalia is the London label of designer Priya Ahluwalia, a 2018 MA Menswear graduate of the University of Westminster who launched the brand that year and has since expanded from menswear into womenswear. Collections draw on her Indian-Nigerian heritage and South London upbringing, built from vintage, secondhand and deadstock cloth reworked through patchwork, print and knit. She won the H&M Design Award in 2019, was a joint LVMH Prize winner in 2020, and took the Queen Elizabeth II Award for British Design in 2021. Collaborations include Ganni, Paul Smith and Microsoft.

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