85% matchBode
Antique-cloth one-offs, quilting and hand craft
What changes: Americana nostalgia rather than diaspora print, higher prices
Brand profile
Ahluwalia
Ahluwalia is Priya Ahluwalia's London label, reworking vintage and deadstock cloth through patchwork, print and knit across menswear and womenswear.
LondonOrigin
UnisexFocus
StreetwearStyle
$$$Price
13 brands like Ahluwalia like Bode, VITELLI, Nicholas Daley →
What to know about Ahluwalia
Built from cloth already made
Collections are constructed from vintage, secondhand and deadstock fabric, reworked through patchwork, print and knit rather than cut from new material.
Indian-Nigerian heritage drives the patterns
Priya Ahluwalia's dual heritage and South London upbringing set the colour, print and pattern language across the jeans and knitwear the label is known for.
Award recognition since the first years
Founded in 2018 out of a Westminster MA, the label took the H&M Design Award in 2019, a joint LVMH Prize in 2020 and a Queen Elizabeth II Award in 2021.
If you like Ahluwalia
See all 13 brands like Ahluwalia →85% match
82% matchVITELLI
Deadstock-yarn knitwear as the whole design premise
What changes: Knitwear specialist, less print and tailoring breadth
82% matchNicholas Daley
Diaspora heritage told through mill-woven craft cloth
What changes: Woven artisan tailoring over upcycled patchwork and print
80% matchFeben
London diaspora-narrative design, hand-worked texture
What changes: Womenswear-led, sculptural draping over print
Brand facts
Ahluwalia is the London label of designer Priya Ahluwalia, a 2018 MA Menswear graduate of the University of Westminster who launched the brand that year and has since expanded from menswear into womenswear. Collections draw on her Indian-Nigerian heritage and South London upbringing, built from vintage, secondhand and deadstock cloth reworked through patchwork, print and knit. She won the H&M Design Award in 2019, was a joint LVMH Prize winner in 2020, and took the Queen Elizabeth II Award for British Design in 2021. Collaborations include Ganni, Paul Smith and Microsoft.
- Founded
- 2018
- Origin
- London, United Kingdom
- Made in
- India
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Avant-garde, Minimalist / Contemporary, Workwear / Heritage