86% matchDevoa
Anatomical patternmaking, seasonless muted archetypes
What changes: Japanese fabric focus and softer layering rather than sculptural hardware
Brand profile
Aitor Throup
London studio of designer Aitor Throup, known for anatomical, seasonless menswear archetypes and a new ready-to-wear label, Aitor Ultra, arriving 2027.
LondonOrigin
MenswearFocus
Avant-gardeStyle
$$$Price
4 brands like Aitor Throup like Devoa, The Viridi-Anne, RANRA Studio →
What to know about Aitor Throup
No seasons, only fixed archetypes
Clothing sits under New Object Research, first shown in 2013, which replaces seasonal collections with a set list of objects that are revisited rather than replaced.
Garments engineered around the body
The signatures are construction details: anatomically cut jackets, rotated seams and custom zip and buttonhole systems, plus the recurring Shiva Skull Bag.
A studio, not just clothing
Throup's London practice also covers art direction and product design; he formerly headed design at G-Star RAW and has an ongoing Umbro partnership on football apparel.
If you like Aitor Throup
86% match
76% matchThe Viridi-Anne
Darker, garment-dyed take on sculptural construction
What changes: Tokyo avant-garde draping over engineered seam systems
75% matchRANRA Studio
London studio also designing from fixed wardrobe archetypes
What changes: Performance outerwear focus, less conceptual anatomy
73% matchBrand facts
Aitor Throup Studio is the London practice of Argentinian-British designer Aitor Throup, spanning sculptural menswear, art direction and product design. Its clothing sits under New Object Research, first presented in 2013, which rejects seasonal collections for a fixed set of archetypes: the Shiva Skull Bag, anatomically cut jackets, rotated seams, custom zip and buttonhole systems. Throup previously headed design at G-Star RAW and has an ongoing Umbro partnership, with a third collaboration on football training apparel dated April 2026. In May 2026 he announced Aitor Ultra, his first ready-to-wear label, launching 2027.
- Founded
- 2006
- Origin
- London, United Kingdom
- Price
- $$$
- Focus
- Menswear
- Facts checked
- September 2026
- Styles
- Avant-garde, Techwear, Minimalist / Contemporary