Brand profile

RANRA Studio

London and Reykjavík menswear studio building performance-led outerwear and knitwear from wardrobe archetypes and material experimentation.

LondonOrigin
MenswearFocus
Avant-gardeStyle
$$$Price

4 brands like RANRA Studio like OAMC, Helly Hansen, Nanamica →

A man wearing a RANRA Studio yellow jacket and blue pants

What to know about RANRA Studio

Two bases, two climates

Founded by an Icelandic designer and a Londoner who met at the Royal College of Art, the studio works between London and Reykjavík.

Outerwear built on material tests

The core of the range is performance-led outerwear, worked out through material experimentation, natural fibres and adaptable construction details.

Started at six garments

The 2022 debut was a six-piece capsule of archetypes — tracksuit, shirt, coat, jacket, trousers, T-shirt — since expanded into knitwear and trousers.

Known forJacketsOuterwear

If you like RANRA Studio

A man wearing a OAMC faded blue button up with matching cargo pants86% match

OAMC

$$$$Technical outerwearParis, France

Military-derived technical outerwear, elevated cut

What changes: Higher price and heavier military/graphic references

A man wearing a bright Red Helly Hanson winter Jacket with matching red pants and a black beanie84% match

Helly Hansen

$$$Nordic technicalMoss, Norway

Nordic performance archive reworked for fashion layering

What changes: Rooted in a big outdoor brand's archive, less design-studio

A man wearing Aitor Throup's the rite of spring76% match

Aitor Throup

$$$Conceptual basicsLondon, United Kingdom

Seasonless wardrobe archetypes, London studio approach

What changes: Anatomical, art-object conceptualism over performance fabrics

Brand facts

RANRA is a menswear label co-founded by Icelandic designer Arnar Már Jónsson and London-born Luke Stevens, who met studying at the Royal College of Art. The studio splits its base between London and Reykjavík and began with a six-piece capsule covering wardrobe archetypes: tracksuit, shirt, coat, jacket, trousers and T-shirt. It has since grown into a full offering of performance-led outerwear, knitwear and trousers, built on material experimentation, adaptable construction details, natural fibres and finishes, and references to Icelandic folk stories and historical techniques.

Founded
2022
Origin
London, United Kingdom
Made in
Italy
Price
$$$
Focus
Menswear
Facts checked
September 2026
Styles
Avant-garde, Techwear, Minimalist / Contemporary

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