82% matchClot
Boutique-born label with heavy Nike collab history
What changes: Chinese motifs and Asia-first retail rather than NYC downtown
Brand profile
Alife
Alife is a Lower East Side streetwear label known for its bubble logo, sneaker collaborations and the former Alife Rivington Club shop.
New York CityOrigin
MenswearFocus
StreetwearStyle
$$Price
4 brands like Alife like Clot, Ice Cream, Wu Wear →
What to know about Alife
Alife is a New York streetwear label founded in 1999 by Rob Cristofaro, Tony Arcabascio, Tammy Brainard and Arnaud Delecolle as an art collective and retail space on the Lower East Side. It built its reputation on the Alife Rivington Club sneaker boutique, opened in 2001, and on sneaker collaborations with Nike, adidas, Reebok, Puma and Crocs. Cristofaro and partner Treis Hill bought the brand back with a new investor before closing the flagship in 2019. It now sells graphic tees, hoodies, caps and outerwear built around its bubble logo, mainly online.
How Alife fits
Overall fit
true to size
Most shoppers report Alife graphics pieces fitting close to standard US streetwear sizing, with a relaxed, slightly boxy cut rather than a slim one.
Tip: Take your usual size for a relaxed streetwear look, and only size up if you want a noticeably oversized drape.
Low confidence · based on 4 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, dropped-shoulder streetwear silhouette | Order your usual size for an easy fit, or size down if you layer very little underneath. |
| T-shirts & graphic tees | true to size | boxy to relaxed, wider through the body than a fashion-slim tee | Stick with your normal size; size down only if you dislike a boxy chest. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Alife
82% match
78% matchIce Cream
Cartoon-logo NYC skate/sneaker graphics from same era
What changes: Louder cartoon prints, tied to BBC universe
73% matchWu Wear
90s NYC hip-hop logo apparel, heritage-driven
What changes: Band merch lineage, no sneaker collab program
72% matchPlaces+Faces
Scene-photography roots turned logo tees and caps
What changes: London music-scene identity, smaller product range
Alife fit questions
Does Alife run big or small?
Alife fits true to size. Take your usual size for a relaxed streetwear look, and only size up if you want a noticeably oversized drape. Most shoppers report Alife graphics pieces fitting close to standard US streetwear sizing, with a relaxed, slightly boxy cut rather than a slim one.
How does Alife fit?
Most shoppers report Alife graphics pieces fitting close to standard US streetwear sizing, with a relaxed, slightly boxy cut rather than a slim one. Overall shape: relaxed streetwear cut, slightly boxy through the chest and shoulder.
How do Alife hoodies & sweatshirts fit?
Alife hoodies & sweatshirts fits slightly large. Order your usual size for an easy fit, or size down if you layer very little underneath. Shape: relaxed, dropped-shoulder streetwear silhouette.
How do Alife t-shirts & graphic tees fit?
Alife t-shirts & graphic tees fits true to size. Stick with your normal size; size down only if you dislike a boxy chest. Shape: boxy to relaxed, wider through the body than a fashion-slim tee.
Brand facts
- Founded
- 1999
- Origin
- New York City, United States
- Price
- $$
- Focus
- Menswear
- Styles
- Streetwear, Skatewear, Y2K