Molly Knit Sweater
Ashley Williams' graphic knitwear is the label's calling card, translating kitsch 80s and 90s subculture motifs into wearable sweaters like the Molly.
Explore Molly knits →Brand profile
Ashley Williams
London womenswear label mixing reworked vintage shapes with slogan graphics, kitsch prints and 80s/90s subculture references.
LondonOrigin
WomenswearFocus
Y2KStyle
$$$Price
4 brands like Ashley Williams like I’m Sorry by Petra Collins, Gerrit Jacob, OMIGHTY →
What to know about Ashley Williams
Womenswear built on printed graphics
The core is slogan and kitsch-print T-shirts, with graphic knitwear, slip dresses and outerwear built around them rather than tailoring.
London Fashion Week incubator track
Debuted through Fashion East in February 2013, went solo on the London Fashion Week schedule with NEWGEN backing for Spring/Summer 2015, and still shows there.
Vintage shapes, subculture references
Silhouettes are reworked from vintage pieces and loaded with 1980s and 1990s subculture cues, sitting between runway womenswear and streetwear.
The pieces that define Ashley Williams
Bow Shirt
The bow-trimmed shirt captures the brand's habit of reworking vintage silhouettes with a girlish, slightly subversive twist.
Explore bow shirts →If you like Ashley Williams
82% matchI’m Sorry by Petra Collins
Uncanny pastel girlhood prints on graphic basics
What changes: Single artist capsule, narrower range, SSENSE-only
80% matchGerrit Jacob
CSM-trained graphic maximalism, airbrush and psychedelia
What changes: Unisex and Berlin club-leaning rather than girly kitsch
78% matchOMIGHTY
Pure Y2K slogan baby tees at a lower price
What changes: DTC fast-fashion pricing, no runway design credentials
76% matchUNIF Clothing
Y2K-punk womenswear with chunky platform footwear
What changes: LA mall-goth commercial line, less couture-adjacent
Brand facts
Ashley Williams is the London womenswear label founded by the British designer of the same name, a University of Westminster graduate who showed her first collection through Fashion East in February 2013 before going solo on the London Fashion Week schedule with NEWGEN backing for Spring/Summer 2015. The independent, designer-owned brand reworks vintage silhouettes with slogan graphics, kitsch prints and 1980s and 1990s subculture references, mixing high fashion with streetwear. Signature pieces include printed T-shirts, graphic knitwear, slip dresses and outerwear. It continues to show at London Fashion Week.
- Founded
- 2013
- Origin
- London, United Kingdom
- Made in
- UK
- Price
- $$$
- Typical prices
- Knitwear $781–$927
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Y2K, Punk / Grunge / Goth, Streetwear