Brand profile

I’m Sorry by Petra Collins

SSENSE-exclusive line from photographer Petra Collins turning her uncanny, pastel girlhood imagery into graphic tees, slip dresses and guest-designer collaboration capsules.

TorontoOrigin

WomenswearFocus

Y2KStyle

$$$Price

Shop I’m Sorry by Petra Collins ↗

4 brands like I’m Sorry by Petra Collins like Ashley Williams, Praying, Candy Stripper →

What to know about I’m Sorry by Petra Collins

Sold only through SSENSE

The line has always been an SSENSE exclusive, and its sole stockist entered creditor protection in 2025 — availability depends entirely on that one retailer.

A new guest designer each drop

Relaunched in July 2024 as a series of collaborative releases: Mimi Wade led the first, Tokyo's Jenny Fax took March 2025, with jewelry by D'Heygere.

Collins's photography, made wearable

Graphic tees, slip dresses, sweatsuit and pyjama sets, studded leather shorts and Blythe-doll bags carry over the pastel, uncanny girlhood imagery from her pictures.

Known forTops

StyleY2K Punk / Grunge / Goth Streetwear

If you like I’m Sorry by Petra Collins

86% match

Ashley Williams

$$$Kitsch girlwearLondon, United Kingdom

Kitsch slogan prints and 90s subculture girlhood

What changes: Vintage-rework London indie rather than guest-designer drops

Shop Ashley Williams

82% match

Praying

$$Slogan teesNew York City, United States

Internet-native slogan graphics with ironic sweetness

What changes: Religious-iconography wordplay over pastel dreaminess

Shop Praying 23 brands like Praying →

76% match

Candy Stripper

$$Harajuku mixTokyo, Japan

Tokyo kawaii-punk collage close to the Jenny Fax drop

What changes: Long-running full seasonal collections, not capsule drops

Shop Candy Stripper

74% match

Gerrit Jacob

$$$Graphic partyBerlin, Germany

Art-school psychedelia in the same SSENSE aisle

What changes: Unisex airbrush club-wear, less doll-house femininity

Shop Gerrit Jacob

Brand facts

I'm Sorry by Petra Collins is the SSENSE-exclusive clothing line from the Toronto-born photographer and director, debuted in 2020 and relaunched in July 2024 as a run of drops made with a different guest designer each time. Mimi Wade led the first, Tokyo label Jenny Fax the March 2025 release, with jewelry by D'Heygere. Pieces span graphic tees, slip dresses, sweatsuit and pyjama sets, studded leather shorts and Blythe-doll bags, translating Collins's pastel, uncanny girlhood imagery into clothing. Sole stockist SSENSE entered creditor protection in 2025.

Founded: 2020
Origin: Toronto, Canada
Made in: USA
Price: $$$
Focus: Womenswear
Facts checked: August 2026
Styles: Y2K, Punk / Grunge / Goth, Streetwear

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