I’m Sorry by Petra Collins

I'm Sorry by Petra Collins is the SSENSE-exclusive clothing line from the Toronto-born photographer and director, debuted in 2020 and relaunched in July 2024 as a run of drops made with a different guest designer each time. Mimi Wade led the first, Tokyo label Jenny Fax the March 2025 release, with jewelry by D'Heygere. Pieces span graphic tees, slip dresses, sweatsuit and pyjama sets, studded leather shorts and Blythe-doll bags, translating Collins's pastel, uncanny girlhood imagery into clothing. Sole stockist SSENSE entered creditor protection in 2025.