89% matchMango
Mango shares a contemporary style and colorful palette with Asos.
Asos
StyleStreetwearMinimalist / ContemporaryY2K
Known forT-shirts & graphic tees
ASOS is a London online fashion retailer launched in 2000 as As Seen On Screen, selling film- and TV-inspired pieces before pivoting to own-label and branded fashion for twenty-somethings. Its own labels include ASOS Design, Collusion, Miss Selfridge and HIIT, sold alongside hundreds of third-party brands. In 2024 it sold 75% of Topshop and Topman to Anders Holch Povlsen's Heartland, keeping 25%; Povlsen is also ASOS's largest shareholder at about 26%. It reported £2.46bn revenue and a £298m net loss in FY2025.
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How Asos fits
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly large | most current ASOS Design hoodies are cut oversized with dropped shoulders and a wide body | regular to slightly long, with some cropped and some longline options | Stick to your true size in the oversized styles — sizing up often produces a very exaggerated fit. | medium |
| Shirts & overshirts | slightly small | slim and muscle fits sit very close through chest and arms; regular and relaxed fits are far more forgiving | regular, with slim styles sometimes reported as short in the sleeve for taller wearers | Size up one if you are between sizes or broader through the chest, especially in the slim and muscle fits. | medium |
| Trousers & pants | mixed | ranges from skinny and tapered smart trousers to genuinely wide, pleated relaxed cuts | inseam options are limited, so shorter wearers often report extra length | Check the leg opening and rise in the measurements before ordering, as the same waist size fits very differently across cuts. | medium |
| Jeans & denim | slightly small | waist sizing is often reported as tight to the label, with slim and skinny fits the closest cut | regular, though stretch denim tends to relax and lengthen with wear | Consider going up a waist size in rigid or non-stretch pairs; stretch denim usually works true to size. | medium |
| Jackets | mixed | tailored and biker styles run slim and shoulder-tight, while puffer and overshirt styles are cut roomy | regular; oversized and longline versions clearly longer | Size up in slim tailored or leather-look jackets if you want to layer, and stay true to size in the oversized outerwear. | medium |
| T-shirts & graphic tees | mixed | standard-fit tees read slim and close, while the oversized/relaxed line is deliberately boxy and dropped-shoulder | regular on standard fits; longline and oversized versions sit lower on the hip | Take your usual size in the oversized line and consider sizing up in the standard slim tees if you dislike a clingy fit. | medium |
Does Asos run big or small?
Asos varies by piece. Treat each product as its own brand — read the garment measurements and reviews rather than assuming your usual ASOS size carries across lines. Shoppers most often describe ASOS sizing as inconsistent between sub-labels and even between drops, with slim-fit basics tending to run a touch small and the oversized/relaxed ranges running noticeably large.
How does Asos fit?
Shoppers most often describe ASOS sizing as inconsistent between sub-labels and even between drops, with slim-fit basics tending to run a touch small and the oversized/relaxed ranges running noticeably large. Overall shape: varies widely by line — from slim/skinny cuts to deliberately oversized and boxy silhouettes.
How do Asos hoodies & sweatshirts fit?
Asos hoodies & sweatshirts fits slightly large. Stick to your true size in the oversized styles — sizing up often produces a very exaggerated fit. Shape: most current ASOS Design hoodies are cut oversized with dropped shoulders and a wide body.
How do Asos shirts & overshirts fit?
Asos shirts & overshirts fits slightly small. Size up one if you are between sizes or broader through the chest, especially in the slim and muscle fits. Shape: slim and muscle fits sit very close through chest and arms; regular and relaxed fits are far more forgiving.
How do Asos trousers & pants fit?
Asos trousers & pants varies by piece. Check the leg opening and rise in the measurements before ordering, as the same waist size fits very differently across cuts. Shape: ranges from skinny and tapered smart trousers to genuinely wide, pleated relaxed cuts.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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