86% matchPacSun
Same graphic-tee-and-baggy-denim mall assortment, surf-skate lean
What changes: Teen-skewed, no apartment goods or vintage curation
Brand profile
Urban Outfitters
URBN-owned American retail chain selling vintage-inspired apparel, BDG denim, sneakers and apartment goods to a Gen Z and millennial audience.
PhiladelphiaOrigin
UnisexFocus
StreetwearStyle
$$Price
What to know about Urban Outfitters
Part store, part third-party marketplace
Alongside in-house lines like BDG denim, the floor carries outside labels, music, sneakers and apartment goods, so it functions as much as a retailer as a brand.
Graphic tees are the anchor
The core of the assortment is vintage-leaning graphic t-shirts, with party dresses and denim filling out a streetwear, skate and Y2K-leaning mix.
Gen Z capsules drive the calendar
Recent collaborations with Dunkin' and artist Tinashe show how the brand courts young shoppers; it posted 12.5% comparable sales growth in Q3 fiscal 2026.
How Urban Outfitters fits
Overall fit
mixed
Shoppers generally find Urban Outfitters' own labels cut generously and on-trend oversized, while consistency between styles and between house and third-party brands is the most common complaint.
Tip: Take your normal size in UO/BDG tops and hoodies since they are cut oversized already, but check the item-level reviews and size chart for bottoms and third-party labels because sizing is inconsistent.
Medium confidence · based on 16 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | drop-shoulder and roomy, clearly oversized styling | Order your normal size; sizing up is rarely needed even for layering. |
| Shirts & overshirts | slightly large | relaxed and boxy, including camp collars and heavier overshirt-style button-ups | Your usual size works for a relaxed drape; size down if you prefer a trimmer shirt. |
| Trousers & pants | slightly large | relaxed to wide-leg, pleated and skate-inspired cuts | Take your measured waist and expect to shorten the leg. |
| Jeans & denim | mixed | BDG denim skews baggy, straight and loose-fit | Check the specific fit's measurements — rigid BDG styles can feel snug in the waist while loose fits run big, so reviews are more reliable than the label. |
| Jackets | runs large | oversized workwear, coach and puffer silhouettes with room for layers | Stick to your normal size since layering room is already built in. |
| T-shirts & graphic tees | runs large | boxy, wide through the chest and shoulders | Stay with your usual size for the intended oversized look, or size down one if you want it to sit closer to the body. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Urban Outfitters
See all 22 brands like Urban Outfitters →86% match
78% matchAsos
Online multi-brand trend engine with own-label denim and tees
What changes: Pure e-commerce, far bigger third-party catalogue, faster churn
76% match
74% matchPull & Bear
Cheaper streetwear-leaning takes on the same youth staples
What changes: Lower price, no curated third-party or home category
Urban Outfitters fit questions
Does Urban Outfitters run big or small?
Urban Outfitters varies by piece. Take your normal size in UO/BDG tops and hoodies since they are cut oversized already, but check the item-level reviews and size chart for bottoms and third-party labels because sizing is inconsistent. Shoppers generally find Urban Outfitters' own labels cut generously and on-trend oversized, while consistency between styles and between house and third-party brands is the most common complaint.
How does Urban Outfitters fit?
Shoppers generally find Urban Outfitters' own labels cut generously and on-trend oversized, while consistency between styles and between house and third-party brands is the most common complaint. Overall shape: generally relaxed to oversized in-house styling, though cuts vary a lot between UO, BDG and third-party labels.
How do Urban Outfitters hoodies & sweatshirts fit?
Urban Outfitters hoodies & sweatshirts runs large. Order your normal size; sizing up is rarely needed even for layering. Shape: drop-shoulder and roomy, clearly oversized styling.
How do Urban Outfitters shirts & overshirts fit?
Urban Outfitters shirts & overshirts fits slightly large. Your usual size works for a relaxed drape; size down if you prefer a trimmer shirt. Shape: relaxed and boxy, including camp collars and heavier overshirt-style button-ups.
How do Urban Outfitters trousers & pants fit?
Urban Outfitters trousers & pants fits slightly large. Take your measured waist and expect to shorten the leg. Shape: relaxed to wide-leg, pleated and skate-inspired cuts.
Brand facts
Urban Outfitters is the flagship apparel and lifestyle chain of Philadelphia-based URBN (NASDAQ: URBN), which also owns Anthropologie, Free People, FP Movement and rental service Nuuly. Richard Hayne and Scott Belair opened the first shop near the University of Pennsylvania in 1970 as the Free People Store, renaming it Urban Outfitters in 1971. It sells vintage-leaning graphic tees, BDG denim, party dresses, sneakers, music and apartment goods, plus third-party labels. Recent capsules with Dunkin' and artist Tinashe target Gen Z; the brand posted 12.5% comparable sales growth in Q3 fiscal 2026.
- Founded
- 1970
- Origin
- Philadelphia, United States
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Y2K, Skatewear